The Hook, The Story, And The Offer

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 13 April 2018

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

How to create the right hook that'll make it so that selling becomes almost super easy. On this episode Russell gives a condensed version of a training he did for Two Comma Club X, where he teaches about the hook, story and offer. Here are some of the things you will hear on today's episode: Why it's so important to have a hook that grabs people's attention. What he used as the hook for his recently launched Book of Mormon Challenge Podcast. A few other examples of hooks people used to sell their own products, and why they were so effective. So listen here to get a quick idea of what you need to know about having a great hook and story to be able to really sell what you're offering. Transcript - https://marketingsecrets.com/blog/the-hook-the-story-and-the-offer Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up everybody?
0:01.0	This is Russell Brunson.
0:02.0	Welcome to the Marketing Secrets podcast.
0:03.0	Today, I'm going to be talking about a hook, a story, and an offer.
0:09.0	So the big question is this.
0:11.0	How are entrepreneurs like us who didn't cheat and take on venture capital for spending
0:16.0	money from our own pockets?
0:18.0	How do we market in a way that lets us get our products and our services and the things
0:21.8	that we believe in out to the world and yet still remain profitable? That is the question in this
0:28.1	podcast will give you the answers. My name is Russell Brunson and welcome to marketing secrets.
0:42.5	All right, everybody, I hope that today has been amazing for you so far, whenever you're listening to this.
0:43.3	I want to share with you.
0:46.3	We, it's a lot of the reason we launched the Fun Hiking Live event, we launched the Twocoma
0:50.3	Club X coaching program, And it's insanely good.
0:55.9	It's amazing.
0:56.7	But there's kind of pros and the cons of it.
0:59.2	The pros are it gives you everything you possibly need to start, launch, scale, grow your
1:04.7	company.
1:05.5	The bad thing is there's like so much stuff.
1:06.7	It's like people get overwhelmed.
1:07.6	So I want to go through record.
1:09.0	A fast track kind of goes through like a higher level, like fast track of all the courses
	...

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