The Highly Addictive World of Chinese Micro-Dramas
The Colin and Samir Show
Colin and Samir
4.9 • 703 Ratings
🗓️ 17 September 2025
⏱️ 46 minutes
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| 0:00.0 | All right. So earlier this month, we hosted our first ever press publish NYC, a gathering of 400 plus creators in New York City. And it was powered by Microsoft co-pilot. |
| 0:12.4 | Now, one of the coolest parts about the partnership with Copilot is that Copilot was the official note taker of the event. So for everyone sitting there listening to all the speakers, |
| 0:24.2 | they didn't have to take notes because co-pilot recapped and summarized everything and gave everyone there the biggest takeaways. If you weren't at Press Publish, |
| 0:28.8 | NYC, you can still get access to all of these takeaways from all of the sessions. |
| 0:33.5 | You just go to thepublishpress.com and you can read them. |
| 0:36.8 | Thanks again to Microsoft Copilot for powering Press Publish, NYC. There's a new kind of show coming out of China right now, and it's not on Netflix, it's not on Prime, and it's not even on YouTube. Micro dramas. Very, very short video stories. This is an addictive story with an addictive technology. Like so bad it's good. |
| 0:55.4 | I can't stop watching. |
| 0:56.9 | They're called micro dramas, short vertical two-minute episodes. |
| 1:00.7 | Think soap operas but built for the TikTok era. |
| 1:04.0 | Millions of people, especially in the U.S., are downloading the apps, binging the shows, and paying to watch. |
| 1:09.8 | I watch the whole thing. They're just so entertaining for no reason. |
| 1:12.6 | I eat them up. |
| 1:14.6 | And they're paying a lot. |
| 1:15.6 | Revenue from microdrama apps passed $6.9 billion in China last year. |
| 1:20.6 | The movies are cheap to produce, and they generate a ton of revenue. |
| 1:24.6 | I'm very aware that some of my movies have made over $30 million, and we've made it for $200,000. |
| 1:29.8 | And now U.S. studios are getting involved as well. |
| 1:33.2 | One of the most popular apps is called Real Short. |
| 1:35.9 | And I'm going to read you right now some of the most watched movies of the past year. |
| 1:40.0 | Number one, found a homeless billionaire husband for Christmas. |
| 1:44.1 | What? |
| 1:44.6 | That's number one. |
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