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The Colin and Samir Show

LIVE: How Diary of a CEO became YouTube's #1 Show

The Colin and Samir Show

Colin and Samir

Business

4.9703 Ratings

🗓️ 29 September 2025

⏱️ 52 minutes

🧾️ Download transcript

Summary

At Press Publish NYC, Colin & Samir sat down with Diary of a CEO host Steven Bartlett to unpack how he built one of the world’s top podcasts by embracing failure as a strategy. Steven shared how his “failure team” runs rapid experiments to learn fast and improve, and how tools like pre-watch testing remove guesswork from creative decisions. Try out Copilot here: https://aka.ms/CopilotHome Check out the Copilot Recap of all sessions here: https://aka.ms/CopilotRecaps Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

He's the host of the second biggest podcast in the world, the number one podcast in Europe

0:06.6

and the fastest growing video podcast channel globally.

0:11.4

Everybody, please, please give a warm press publish NYC welcome to the host of Diary

0:18.5

of a CEO, Stephen Bartlett.

0:20.4

Thank you. Welcome to the host of Diary of a CEO, Stephen Bartlett.

0:31.5

Whether you know it or not, professionally, as a creator, you are being disrupted now.

0:33.2

Your competitors won't do it.

0:35.2

They'll look at that small pebble and go, not that one.

0:40.0

So there's a particular 10-second change we made to our podcast on YouTube,

0:44.0

which had a 300% impact on the amount of subscribers we get.

0:46.6

We've always kept it secret, but maybe I'll talk about it.

0:50.4

This conversation is from Press Publish, NYC,

0:55.2

our event where we hosted over 400 professional creators to talk about the future of the creator economy.

0:56.2

Stephen was our last guest of the day and a surprise for everybody in the room.

1:00.6

If you want to get a recap of this session, as well as every session from Press Publish,

1:03.9

NYC, Microsoft co-pilot put together the key takeaways from all the sessions.

1:08.7

The link for that is in our description.

1:10.8

All right, now for our

1:11.3

conversation with Stephen Bartlett of Diary of CEO.

1:33.5

Thank you. I don't think I've ever seen. I don't think I've ever seen you in a white shirt.

1:37.0

That's so true.

1:37.8

I said to my team, people are going to think I've lost my mind.

...

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