LIVE: How Diary of a CEO became YouTube's #1 Show

The Colin and Samir Show

Colin and Samir

Business

4.9 • 703 Ratings

🗓️ 29 September 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

At Press Publish NYC, Colin & Samir sat down with Diary of a CEO host Steven Bartlett to unpack how he built one of the world’s top podcasts by embracing failure as a strategy. Steven shared how his “failure team” runs rapid experiments to learn fast and improve, and how tools like pre-watch testing remove guesswork from creative decisions. Try out Copilot here: https://aka.ms/CopilotHome Check out the Copilot Recap of all sessions here: https://aka.ms/CopilotRecaps Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	He's the host of the second biggest podcast in the world, the number one podcast in Europe
0:06.6	and the fastest growing video podcast channel globally.
0:11.4	Everybody, please, please give a warm press publish NYC welcome to the host of Diary
0:18.5	of a CEO, Stephen Bartlett.
0:20.4	Thank you. Welcome to the host of Diary of a CEO, Stephen Bartlett.
0:31.5	Whether you know it or not, professionally, as a creator, you are being disrupted now.
0:33.2	Your competitors won't do it.
0:35.2	They'll look at that small pebble and go, not that one.
0:40.0	So there's a particular 10-second change we made to our podcast on YouTube,
0:44.0	which had a 300% impact on the amount of subscribers we get.
0:46.6	We've always kept it secret, but maybe I'll talk about it.
0:50.4	This conversation is from Press Publish, NYC,
0:55.2	our event where we hosted over 400 professional creators to talk about the future of the creator economy.
0:56.2	Stephen was our last guest of the day and a surprise for everybody in the room.
1:00.6	If you want to get a recap of this session, as well as every session from Press Publish,
1:03.9	NYC, Microsoft co-pilot put together the key takeaways from all the sessions.
1:08.7	The link for that is in our description.
1:10.8	All right, now for our
1:11.3	conversation with Stephen Bartlett of Diary of CEO.
1:33.5	Thank you. I don't think I've ever seen. I don't think I've ever seen you in a white shirt.
1:37.0	That's so true.
1:37.8	I said to my team, people are going to think I've lost my mind.
	...

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