The Hidden Truths Behind Creative Success with Allen Gannett
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 30 January 2022
⏱️ 39 minutes
🧾️ Download transcript
Summary
Allen is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the "30 Under 30" lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.
Top 3 Value Bombs:
1. Consumption is one of the leading indicators of creativity.
2. Luck is where efforts meet opportunity. Those people are putting themselves in the right place, putting in the effort, so when the opportunity comes, they make things happen.
3. Humans are walking contradictions. We crave safety but we also crave novelty. It's like weighing risk and rewards.
Visit Allen's website - TheCreativeCurve.com
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Transcript
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| 0:00.0 | Boom! |
| 0:02.8 | Shake the room, Fire Nation! |
| 0:05.0 | JLD here and welcome to Entrepreneurs on Fire, brought to you by the HubSpot podcast |
| 0:10.6 | Network with great shows like I Digress. |
| 0:13.9 | Today we are pulling a timeless EO Fire classic episode from the Archives and we'll be breaking |
| 0:19.3 | down the hidden truth behind creative success. |
| 0:22.8 | To drop these value bombs, I have brought Allet, Gennett into EO Fire Studios. |
| 0:27.5 | Alan is the founder and CEO of Track Mavin, a marketing analytics platform whose clients |
| 0:32.6 | have included Microsoft, Marriots, Sacks Fifth Avenue, Home Depot, Honda and GE. |
| 0:38.4 | He has been on the 30 under 30 list for both Inc and Forbes. |
| 0:41.8 | He has a contributor to Fast Company and his book The Creative Curve is for anyone who |
| 0:46.6 | is looking to achieve moments of creative genius. |
| 0:49.4 | He was once a very pitiful runner up on the Wheel of Fortune which I can commiserate |
| 0:53.5 | with Fire Nation as I won a car on the price is right. |
| 0:57.7 | Yes, go to YouTube, search my name, price is right. |
| 1:00.2 | You can watch that. |
| 1:01.2 | And today Fire Nation will talk about how consumption is one of the leading indicators |
| 1:05.0 | of creativity, about how luck is where effort meets opportunity, and how humans are walking |
| 1:10.6 | contradictions. |
| 1:11.6 | I mean, we crave safety, but we also crave novelty. |
| 1:14.2 | It's like weighing risks and rewards. |
| 1:17.1 | You got to listen to that part Fire Nation. |
... |
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