The Hidden Importance of Reputation Management #1642

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.6 • 1.4K Ratings

🗓️ 7 February 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Hidden Importance of Reputation Management In episode #1642, we talk about the hidden importance of reputation management. The meaning of reputation is basically what people think and say about you, and in today’s world of online marketing, we can think about reputation as referring to the information people see when they search you on the internet. Tune into this episode to learn about ‘quick’, ‘neutral’, and ‘long-term’ methods that you can use to correct your reputation, and the effectiveness of each strategy. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Hidden Importance of Reputation Management. [00:35] What is reputation management? [00:49] Making sure people see positive things when they see you online. [01:48] How to correct your reputation if it has been damaged. [02:10] You can’t please everybody. [02:56] Hacking Google versus generating goodwill. [03:14] ‘Neutral’ ways of reputation management. [04:06] That’s it for today! [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Jeff Bezos Warren Buffet Apple Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update.
0:33.2	That makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right.
0:50.6	So today we are going to talk about the hidden importance of reputation management.
0:55.8	So Neil, first and foremost, what does reputation management actually mean?
1:00.6	Reputation management is what are people saying about you as Jeff Bezos once said, and
1:05.0	reputation is pretty much like a brand.
1:07.2	Your brand is what people are saying when you're not in the room.
1:10.8	That's how it's perceived.
1:11.8	Reputation management is very similar.
1:13.5	It's all about what are people talking about you, what are they saying?
1:16.5	And you'll find a lot of this stuff online.
1:18.9	So reputation management is the art, the science of going out there and ensuring that people
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