5 Sneaky Ways to Decrease Your Facebook Ad Costs #1643

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.6 • 1.4K Ratings

🗓️ 8 February 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

5 Sneaky Ways to Decrease Your Facebook Ad Costs In episode #1643, we share five ways to decrease your Facebook ad costs which are all very sneaky! Advertising on Facebook can be expensive if you are trying out strategies that haven’t been proven to work but today we give you a bunch of ways that will help you keep costs low and conversions high. Tune in and learn how to spot and use your competitors’ proven strategies, up engagement using the double-edged sword of controversy, build trust by initially directing traffic to an educational piece of content, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Sneaky Ways to Decrease Your Facebook Ad Costs. [00:25] Finding successful strategies your competition use on Facebook Ad Library. [00:59] Getting people to engage more using the double-edged sword of controversy. [01:36] Collecting leads on Facebook itself instead of via your website. [01:52] Another double-edged sword: Widening your targeting. [02:14] Drive traffic to an educational piece and retarget from there. [02:47] That’s it for today! [02:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.1	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	All right, so today we're going to talk about five sneaky ways to decrease your Facebook
0:54.7	ad costs.
0:56.0	All right, so number one, you can use the Facebook library.
0:59.1	See what's working for your competition because the Facebook ad library will show you
1:02.0	all the stuff that's working for your competition and consider using some of those type of
1:06.5	creatives.
1:07.5	You're going to have to modify them to your own.
1:08.5	You're going to have to adjust them, but you can take a lot of their concepts and ideas
1:11.9	and reframe them and make it work for you because if something's working for your competition,
1:16.1	it's probably going to work for you.
	...

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