The Hidden Business That Prints Money (And Nobody Will Let You In)
Dropping Bombs
Brad Lea
4.9 • 2.3K Ratings
🗓️ 15 July 2026
⏱️ 73 minutes
🔗️ Recording | Apple Podcasts | RSS
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Summary
This episode was sponsored by Cardiff & Coleman Automotive Group
LightSpeed VT: https://www.lightspeedvt.com/
Dropping Bombs Podcast: https://www.droppingbombs.com/
Today's Dropping Bombs episode delivers a blueprint for building a dealership empire with Kyle Coleman and Ralph Marcuccilli. Kyle, the 20-year automotive veteran who left his GM seat in 2024 to acquire, turn around, and scale from zero to six dealerships in under 20 months, and Ralph, the three-decade banking and fintech leader now backing him as capital allocator through Prime Dealer Equity Fund.
They break down the accountability culture behind his 2,000% sales jump, why manufacturers are forced to keep dealers profitable, and the playbook for buying underperforming stores; Ralph reveals how his family banking roots and a fintech exit shaped the investor protections built into their fund, with 40 rooftops as the target.
If you've ever wanted a piece of one of America's last true money-printing businesses, this episode shows you exactly how to get in before the door closes.
🔗 Connect with Kyle
IG: https://www.instagram.com/leaderofleaders87
Website: https://www.primedealerfund.com/
Watch the full-length video version of any Dropping Bombs episode here on YouTube.
Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.
LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:
https://www.lightspeedvt.com/
Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/
This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.
Closer School: https://www.closerschool.com/cs
Transcript
Click on a timestamp to play from that location
| 0:00.0 | If you do it right, it's printing money. |
| 0:01.9 | Yeah, it's a monopoly. |
| 0:02.9 | My first year, we were up 2,000% with Ford. |
| 0:05.7 | The craziest shit I've ever heard. |
| 0:07.2 | And they say, oh, wow, I mean, $3,000, that's a great per copy, right? I mean, we've never done that. And I look out and I say, yeah, that'd be my weakest store. Killer money. Killer opportunity. Passive as hell. sounds like you guys will run it just sending my money that's right that's better than |
| 0:19.4 | freaking real estate it's a |
| 0:20.9 | license to print money that's why dealers are such pricks what it is brad lee back again with |
| 0:30.4 | another episode of drop bombs today in the studio folks i got two people here two treats for you |
| 0:36.5 | as it were that are gonna to freaking I think you know |
| 0:40.7 | provide some serious information on both business entrepreneurship but also maybe even |
| 0:46.6 | some opportunity we got Kyle Coleman and Ralph Martha Marcellilli. Markiselli. God damn it. It's freaking some Italian name. M-A-R-C-U-C-C-I-L-L-I. Mark Marcececelli. What is it? |
| 1:07.9 | Marcelli. Markis-Sely. Yours is easy. Coleman. That's right. So Ralph Marcoselli. Marcuselli. Yours is easy. |
| 1:11.0 | Coleman. |
| 1:11.4 | That's right. |
| 1:12.3 | So Ralph Marcoselli and Kyle Coleman are in the house. |
| 1:14.9 | Now, Ralph is more the private equity guy. |
| 1:19.3 | Kyle's more the operator car guy. |
| 1:22.3 | That's right. |
| 1:23.1 | So long story short, and then we're going to go back into it. |
| 1:26.7 | And by the way, Instagram, you guys can follow Kyle at Leader of Leaders 87. |
| 1:32.3 | And then you guys will eventually want to look up primedealerfund.com, especially if you guys are investors. |
| 1:40.7 | You guys like to make money. |
... |
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