The Hemp Division - Growing their Own Hemp is Key to Quality

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 1 June 2021

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by MuteSix and Repeat**

In the second half of this Feature, Michael Harney, Co-founder of The Hemp Division, cheerfully talks about Avocado Sunrise and his brother Paul, another Co-founder.

He shares the cold beverages that they produce together. He sheds light on the popularity of their products and how people want to try alternatives to alcohol. Then highlights a few leading flavors from Harney & Sons.

In part 2, we talked about: The avocado sunrise flavor; Review of their cold drinks division; the popularity of their products; The best tea options from Harney & Sons; How their website provides relevant information related to tea; He mentions the book that he wrote; Recounting 2020; Where buyers can get their products; What new products are coming in 2021 and beyond; and so much more.

Join Ramon Vela and Michael Harney as they break down the inside story on The Story of a Brand.

For more on The Hemp Division, visit: https://thehempdivision.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

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For your free digital marketing consultation, visit: mutesix.com/storyofabrand

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Transcript

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0:00.0	Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.6	But the back to Paris, that's a lovely blend.
0:25.6	Mm-hmm.
0:26.6	Yeah.
0:27.6	Ramon, a lot of it is, is choosing the right teas.
0:31.6	My dad always used to say, you know, anybody can buy good teas,
0:34.6	but no one seems to want to.
0:36.6	So we do then want to and we do.
0:41.3	And then another thing is there was this old German tea master that I learned a lot of tea from back about, well, about 30 years ago, isn't it?
0:52.3	And he said, only buy teas that make you smile, you know,
0:56.6	because you want teas that have a, that taste good, they don't make your mouth pucker up.
1:02.9	They don't make your mouth, you know, your mouth goes into a curl of a smile rather than a curl
1:08.4	of a frown or like when you had some vinegar or something like that, you know.
1:13.6	So that happens because the tea plant was out in the sun and they chose to take the part that was naturally sweet,
1:22.6	the bud and the younger leaves. And that's what we do here at Harney and Sons.
1:31.0	And we use some of those stuff with the hemp division too.
1:39.3	This episode is brought to you by repeat, the easiest way for your customers to reorder products they love.
1:44.0	Now, most vendors in the Shopify
1:45.7	ecosystem will have you believe that subscription-focused commerce is the key to customer retention
1:51.7	for CPG brands. But with monthly churn rates pushing 10% across the industry, repeat has a better way.
1:59.9	Repeat will automate a frictionless reordering experience for the largest part of a CPG
	...

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