FireCreek Snacks - A Better For You Snack Company
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 2 June 2021
⏱️ 30 minutes
🧾️ Download transcript
Summary
*This episode is brought to you by MuteSix and Honeycomb Credit*
"A better for you protein snack company" is what FireCreek Snacks stands for.
In part 1 of this Feature, we sit down with Dustin Riechmann, partner at FireCreek Snacks, a food brand that makes healthy and tasty snacks.
Dustin had done engineering and worked in digital marketing, content creation, partnerships, and promotions throughout his career.
He came across FireCreek Jerky (later named FireCreek Snacks) while looking for something healthy to eat. With mutual connections, he met Ryan Hansen, who is the President of the brand.
Dustin's background in marketing led him to FireCreek Snacks as Ryan needed help with marketing. According to him, taste, along with health aspects, connect people to a brand.
In this episode, we talk about: Gratitude for his grandfather; Overview of the brand; Where was he before FireCreek Snacks; Why people connect with this brand; Why nutritional facts are important; How taste matters for a food brand; and so much more.
Join Ramon Vela and Dustin Riechmann as they break down the inside story on The Story of a Brand.
For more on FireCreek Snacks, visit: https://www.firecreeksnacks.com/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
This episode is also brought to you by Honeycomb Credit.
With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.
Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.
Learn how to level up your customers today visit https://www.honeycombcredit.com/brand
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:25.5 | So Fire Creek snacks were primarily a better for you protein snack company. So we do have some seasoning, some rubs, some kind of ancillary products, but our primary |
| 0:31.0 | product are one ounce snack sticks. So they're packed with protein, very low, almost no carbs or sugar, and they're all natural. |
| 0:39.6 | So the traditional snack sticks that a lot of people think of in the corner gas station, this is |
| 0:44.0 | kind of the antithesis of that. These are like a craft version of that that are made with |
| 0:48.2 | real hickory smoke and just tastes really, really good, but are also clean and good for you. |
| 0:56.7 | This episode is brought to you by Honeycomb Credit. |
| 1:00.2 | With Honeycomb Credit, you can transform your customers into your biggest brand advocates |
| 1:05.0 | by giving them the chance to lend directly to your growing business. |
| 1:09.1 | Brands that are looking to expand nationally by equipment or launch a new product |
| 1:12.7 | have used Honeycomb to get the funds they need while engaging their customers in a whole new way. |
| 1:19.5 | Learn how to level up your customers today by visiting Honeycombcredit.combe.com |
| 1:24.8 | for slash brand. |
| 1:26.5 | Again, that's honeycombcredit.com for slash brand. Again, that's honeycomb credit.combe.com forward slash brand. |
| 1:32.9 | Hey, everyone, this is Ramon Vela and this is another episode of the story of a brand. |
| 1:39.0 | Like always, I have an amazing founder and brand that we're going to feature on today's show. But before I do, |
| 1:46.2 | let's talk a little bit about gratefulness. So, Dustin, do you remember a time in your life |
| 1:53.9 | when someone provided you with a level of support that just made you feel so grateful |
| 1:58.3 | because it meant that they believed in you, they believed in your |
| 2:01.9 | potential or your vision or something of that sort. Do you remember a time like that, Dustin? |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.