The Hemp Division - From Master Tea Blenders to CBD Maestros

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 1 June 2021

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix and Repeat**

In part 1 of this Feature, we have Michael Harney, Co-founders of The Hemp Division, a sister company of Harney & Sons that brings fine tea and premium CBD to its customers.

Michael got involved with the tea due to his father. He and his brother (Paul Harney) decided to start The Hemp Division in 2018. Today he shares his journey, including the difficulties faced and the triumphs enjoyed.

We discussed the following: The support he received from his father; Overview of the brand; Their Father’s backstory and the start of the Tea business; Farming and challenges with CBD; How CBD is a competitive advantage; What varieties are available for new consumers; Some details about CBD; and so much more.

Join Ramon Vela and Michael Harney as they break down the inside story on The Story of a Brand.

For more on The Hemp Division, visit: https://thehempdivision.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

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For your free digital marketing consultation, visit: mutesix.com/storyofabrand

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Transcript

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0:00.0	Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.1	So we decided to set up a separate company,
0:24.0	but we called it the Hemp Division.
0:26.6	And that way our legal eagles would keep us on the straight and narrow.
0:33.0	So then we started that.
0:34.1	And the first thing, as I mentioned,
0:36.3	the governor of New York
0:37.6	Mr. Cuomo who today just signed the marijuana legalization bill but Mr. Cuomo allowed us to
0:46.6	grow and then next thing you know we could we could produce the bottles up at our
0:51.1	we have a factory about a half hour from here, Ramon, that is where
0:55.4	we bottle stuff. So once we started bottling it, you know, we put CBD in it and then next
1:00.8	thing you know, at the end of the season we were able to put some of our own CBD in it.
1:05.9	And this year we're getting ready. We do have about 40 plants in the ground, sorry, in
1:10.7	the greenhouse, not in the ground have about 40 plants in the ground, sorry, in the greenhouse,
1:12.0	not in the ground, but 40 plants in the greenhouse, and then we're going to put about 8,000
1:16.3	in the ground around the end of June.
1:22.2	This episode is brought to you by repeat, the easiest way for your customers to reorder products they love.
1:29.5	Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused
1:34.4	commerce is the key to customer retention for CPG brands. But with monthly churn rates pushing
1:40.9	10% across the industry, repeat has a better way.
1:45.3	Repeat will automate a frictionless reordering experience for the largest part of a CPG
	...

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