The Hardest SEO Signal to Manipulate | Ep. #1046

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 12 June 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Hardest SEO Signal to Manipulate [00:38] Brand signals are the hardest to manipulate. [01:18] Brand signals is more likely to increase your traffic. [02:01] Neil’s “Who is Neil Patel” campaign was successful, but it took a great deal of money and effort. [03:12] Dry Bar is a business with great branding and brand signals. [05:15] Neil used to own a domain called “Subscribers”, which meant a lot of people were looking for other things and not his brand. [05:32] That’s it for today! [05:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Erichu.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about the hardest SEO signal to manipulate.
1:01.0	So this is a follow-up from our last episode which you definitely
1:03.6	should listen to. So Neil, what is that hard signal to manipulate?
1:07.3	Brand signals. So in our last episode we talked about Google's top three ranking factors, a Googler, I forgot his name, but he ended up Martin Split. Martin Split he ended up talking about the three factors that impacts rankings or rankings the most.
1:23.5	And a quick rundown were content.
1:26.6	The next one were metadata.
1:28.8	And then the third one was site speed.
1:32.3	So we disagreed with some of them and if you want more
	...

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