Podcasts Are Appearing in Google SERPs. Here's What You Should Do | Ep. #1047

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 June 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Podcasts Are Appearing in Google SERPs. Here's What You Should Do [00:35] Google had an IO event where they announced that this would happen. [00:55] You can see episodes and play them from the results page. [01:11] Google is also helping transcribe podcasts. [01:35] This is a sign that podcasting is becoming more popular. [02:42] A venture firm did a study on podcasts. [02:55] Once you have a podcast, make sure to create a website for it. [03:35] Podcasts audiences are different than video audiences. [03:55] Don’t expect results from day one. [04:04] That’s it for today! [04:09] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about, well,
0:59.0	podcasts are appearing in the Google Search Engine result pages.
1:04.0	Here's what you should do.
1:05.0	So let me give you some context here.
1:07.0	Google's event a while back at the I.
1:10.0	They talked about how podcasts are actually going to start appearing in the Google search result pages.
1:14.2	So recently this was actually done, this is a study done by Maiz.
1:18.0	They did a search and then you can see in the search result pages you can see the episodes you can actually hit play from the
	...

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