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The Hard Way With Joe De Sena

The Hammer Method: Simple System for Unstoppable Discipline

The Hard Way With Joe De Sena

Spartan Races

Fitness, Education, Self-improvement, Alternative Health, Health & Fitness, 792700

4.7870 Ratings

🗓️ 9 September 2025

⏱️ 20 minutes

🧾️ Download transcript

Summary

What would it take to hit ONE MILLION push-ups? collision
Kevin Cullum did it! Not by chasing world records, but by proving the power of consistency, grit, and accountability. In this episode, he shares his Hammer Method for setting massive goals, building unstoppable momentum, and starting even when it feels impossible. Ready to push past your limits?
backhand index pointing right Watch now, subscribe, and join the Spartan journey.
 
Timestamps:
00:00 1 million push-ups in 10 years
00:58 How did it all start
02:00 Why people can’t stay consistent
03:33 Accountability & the Hammer Method
07:30 The power of momentum and identity
09:42 Starting the 1 Million Pull-Up Challenge
11:47 Overcoming childhood anxiety and self-doubt
13:26 Building pull-up strength from the ground up
14:37 No need for fancy setup
15:22 Make a choice & just start
18:13 Where to find Kevin
19:15 Spartan race challenge invitation
20:27 How to fit training into a busy family life
21:30 Final thoughts: making time and building discipline
 
Connect to Kevin:

Transcript

Click on a timestamp to play from that location

0:00.0

I have learned, which has helped me, it's never going to be like easy, ever.

0:03.0

It's always been harder, but you just keep going. And then things happen and grow and change and evolve and it feels right. It's been exciting to get into a million push-ups. I can't imagine what it will feel like to do with the pull-ups, which are way harder, by the way. Spartans, listen up. We need to sleep better. So do you sleep better? Never thought about it before.

0:21.6

And so I met Jack.

0:22.6

I met Ascentia.

0:23.6

I had attention to the mattress to sleep on because it's loaded with chemicals.

0:27.6

Recovery, cooling, and pressure relief.

0:30.6

All in one mattress.

0:32.6

Up to 60% more deep and REM sleep.

0:35.6

Less inflammation.

0:36.6

Faster bounce back. No toxins. No EMFs. No BS.

0:41.3

My buddy Jack, over at Ascentia, he's kind enough to give us a code for the Spartan community.

0:46.3

That's DECA, that's tough money. All of us. Use Spartan 25, get a discount, prioritize your sleep, so you can sleep faster, you can do more burpees, you can

0:55.5

train more, you can get healthy. When you sleep well, you live well. Welcome to the Hardway

1:00.4

podcast with Joe DeCena, founder and CEO of Spartan races. We're teaching you how to overcome your

1:07.1

obstacles in your life the same way we teach our 10 million plus Spartans to overcome

1:11.3

obstacles on the course.

1:12.9

With insight from the smartest, must accomplish experts from every corner of the world.

1:17.1

Get ready to elevate your life today.

1:20.6

Joe the Senate CEO and founder of Spartan, host the Hardway podcast.

1:24.4

I got my buddy Kevin Cullum on here.

1:26.4

This guy is the ultimate fitness enthusiast,

1:29.4

absolute lunatic, mindset. I would say like a galvanized mindset, twisted steel, one million

...

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