🚀 “The Hacks Pod” — Our 3 Best Stories on Innovation Hacks

The Best One Yet

Nick & Jack Studios

News, Business

4.7 • 9.5K Ratings

🗓️ 27 February 2025

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Our 2nd Bonus Pod during our Paternity Week is on 3 of our best pop-biz stories on growth hacks from the last year:

#1. SharkNinja’s stock has climbed 140% this year… Here’s how it’s taken over your kitchen.

#2. Gin in a motor oil can? Tampons in an ice cream pint?... The new packaging trend is chaos.

#3. The fastest-growing candy right is Nerds Clusters… It shows there’s a business case in gut instinct.

Share this episode with your buddy who’s building something (or your buddy who should be).

We’ll be back with our usual daily show next week, after Jack’s spent some time getting to know his new baby. But look out for more paternity pods from us dropping this week.

And if you crave more business storytelling from us? Check out our weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with: Wondery.fm/TheBestIdeaYetLinks

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Episodes drop weekly. It’s The Best Idea Yet.

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Transcript

Click on a timestamp to play from that location

0:00.0	This is Nick. This is Jack. And today's innovation pod is the best one yet. Our top three
0:07.1	growth hack stories of the last year. Yet is Nick and Jack here. And if you're here in this episode,
0:12.6	then Jack's baby just arrived and he's actually on paternity leave. Chances are I'm waiting
0:17.1	for the perfect light to take the perfect picture to reveal this baby on Instagram.
0:21.8	So all week long, we're dropping our best ones yet of the best one yet bonus pods.
0:26.8	Today's show is on Innovation Hacks. We've got too many to fit in one episode, but these are three fantastic ones.
0:32.9	So send this episode to your buddy who's building something huge.
0:37.9	Jack, three stories. What do we got for today?
0:39.9	For our first story, we're going back to August 30th, 2024.
0:43.9	When shares of Shark Ninja, the appliance company, had surged 140%.
0:48.2	We'll tell you how Shark Ninja took over your home from air friars to hair dryers.
0:53.2	For our second story, we're going back to October 23rd.
0:56.5	Sunscreens sold in a whipped cream can. Interesting. Tampon sold in an ice cream pint. What?
1:02.2	The new packaging trend is chaos. Chaos packaging is trending because consumers decide in three
1:09.6	seconds. And our third and final story is from October 31st.
1:13.2	There is one candy you saw on Halloween.
1:15.2	Totally.
1:15.6	Nerd clusters.
1:16.8	It's the fastest growing candy in America.
1:18.9	Nerd clusters are a case study in going with your yet.
1:23.0	But yeties, before we hit that wonderful mix of stories.
1:26.0	Fantastic mix of stories, Jack. Fantastic mix of stories, Jack.
	...

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