The Great Sriracha Feud | Showdown | 2
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 17 September 2025
⏱️ 43 minutes
🧾️ Download transcript
Summary
The rift between David Tran’s Huy Fong Foods and Underwood Ranches becomes insurmountable. The two companies sue each other and wait for the courts to decide who was in the right. But in the meantime, Huy Fong struggles to find peppers to make their Sriracha. Meanwhile, Underwood Ranches desperately tries to make up the income they’ve lost when Huy Fong canceled their contract. They come up with a novel idea: make their own version of Sriracha. The two former partners are now arch rivals.
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Transcript
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| 0:00.0 | It's late fall 2016 in Irwindale, California, 20 miles east of Los Angeles. |
| 0:13.8 | Farmer Craig Underwood follows an assistant into the office of Donna Lamb. |
| 0:18.4 | Lamb is the chief operations officer of Hui Fong Foods. Underwood strides right in. He's |
| 0:24.6 | been to our office dozens of times before. Lamb's assistant gives him a |
| 0:28.6 | tight-lipped smile. She'll be right with you. Underwood |
| 0:32.7 | nods and takes a seat. The collar of his shirt is soaked with sweat, |
| 0:37.4 | betraying how nervous he is about |
| 0:39.5 | this meeting. For nearly 30 years, Underwood has grown the vast majority of chili peppers |
| 0:45.2 | that Wee Fong Foods uses in its signature serratia. And as their saracha has grown in popularity, |
| 0:52.4 | Underwood has upped his chili production for Hui Fong. Thanks to their popularity, Underwood has upped his chili production for Hui-Fong. |
| 0:56.0 | Thanks to their partnership, Underwood Ranches has become one of the largest halapeno |
| 1:00.4 | growers in the country. |
| 1:02.3 | But while he was on vacation, Underwood got word from his COO, Jim Roberts, that Hui-Fong |
| 1:08.3 | wanted to change the terms of their arrangement. Their new request |
| 1:12.6 | didn't make sense, but Underwood is certain they can work it out in person. They have to. |
| 1:18.6 | Approximately 80% of Underwood Ranch's revenue comes from WeeFong Foods. If he loses that income, Underwood's not sure his farm will survive. |
| 1:31.2 | Lamb walks in, taking a seat behind her desk. Underwood greets her with a smile, |
| 1:36.3 | hoping she doesn't notice that his hands are trembling. Donna, so good to see you. Hi, thanks for |
| 1:42.8 | coming in. Of course. I think there must have been some |
| 1:46.9 | kind of misunderstanding about our arrangement for the next year. Obviously, this relationship is |
| 1:52.7 | important to me, so I just wanted to come by and work this thing out. I appreciate it, and yes, |
| 1:59.5 | maybe some wires crossed. |
... |
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