I'm David Brown, and this is Business Wars.

I'm David Brown, and this is Business Wars. These days hot sauce is a hot topic.

One prime example, that mega popular YouTube series, hot ones, where host Sean Evans sits down with celebrities as they try hotter and hotter sauces on their wings.

I'm fine.

I'm perfectly fine.

I'm not questioning that.

One way that had any effect on Conan.

And it seems like everyone's launching their own hot sauce lines, too.

Reality TV stars, musicians, actors, I hear Motley Crew has its own batch.

The new insane hot sauce collection from the crew,

Live Wire Hot Sauce, Pramble Scream, Scorpion Pepper Hot Sauce.

This condiment crazes in full swing and the

numbers seem to back it up. In 2023, global sales for hot sauce and condiments hit nearly $200 billion,

up from $150 billion in 2019. There are many factors contributing to this boom, and Wee Fong,

with its category-defining saracha,

is definitely one of them.

In the 2010s, the company's garlic-y, chili-based sauce had foodies hooked.

You'd find it on avocado toast, deviled eggs, even pasta.

But saracha was just the beginning.

Now that the hot sauce floodgates have been opened, you'll find ingredients like hot honey, gochu jong, and chili crisp popping up everywhere.

Joseph Hernandez is the associate director of drinks and lifestyle at Bon Appetit.

He'll explain how he uses some of these popular condiments and how they became so hot in our culture.

...