The Genius of Spotify Wrapped and How to Copy It, and How to Sell Your Business for 9 Figures

Founder's Journal

Morning Brew

Entrepreneurship, Careers, Business

4.8 • 1.1K Ratings

🗓️ 6 December 2022

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 10: The team is back together again! Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) discuss the marketing brilliance of Spotify Wrapped and all that makes it a mega success, as well as how other companies can try to replicate it. Then, the team dives into selling your business—when, how, and why to do it, what the process is ACTUALLY like, and their biggest takeaways from their own experiences. And finally, we wrap with a game of Thumbs Up/Thumbs Down, in which the team weighs in on some news-related hot takes. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Sophia Amoruso (@sophiaamoruso) Jesse Pujji (@jspujji) (00:33) - Intro (01:54) - The Rundown (02:28) - Quick history of Spotify Wrapped (03:03) - Jesse’s Spotify Wrapped (04:50) - Sophia’s Spotify Wrapped (07:20) - Alex’s Spotify Wrapped (08:32) - What makes Spotify Wrapped so successful (12:58) - The rumored origin story of Spotify Wrapped (14:43) - The team brainstorms how to apply the lessons from Spotify Wrapped to your their own businesses (22:27) - Jesse’s experience of the process selling a business (28:37) - Why Alex and Austin decided to sell Morning Brew, and what Alex thinks about the reasons to sell a business (33:06) - Sophia’s experience of selling Girlboss (34:05) - What Sophia potentially could have made on selling Nasty Gal (35:33) - Why it’s okay to sell a business when you’re early in your career (37:45) - The grueling nature of the process of selling your business (42:01) - The one thing Jesse, Sophia, and Alex would do differently if they were re-doing the sales of their business (44:34) - Thumbs Up/Thumbs Down Links: Spotify Wrapped this year Sophia’s top Spotify songs Jesse’s top Spotify song Alex’s top Spotify song Elad Blog - 5 Reasons to Sell Your Startup Justin Kan - The Founder’s Guide To Selling Your Company Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Just imagine every phase of the business is getting looked at with a microscope and a fine tooth cone
0:05.2	Which by the way if you weren't prepared for that or you didn't have your numbers your data
0:08.8	That brought that could alone could end the deal they may go
0:11.4	I just can't understand your business well, and if I can't do diligence, I'm out
0:14.4	Know what I know is very under the microscope that microscope you're referring to during due diligence when now we did our deal
0:20.7	I'll give you guys each one guess your email deliverability your fitness is a
0:27.0	leader
0:30.0	Wow
0:32.0	I was questioning my own fitness
0:34.4	What's up everyone? I'm Alex Lieberman, and I'm Sophia Emma Russo, you know, this is Jesse Pooji and
0:41.0	This is the crazy ones
0:45.0	All right, everyone welcome back to the crazy ones a show that is quickly becoming an entrepreneur's best friend
0:52.6	I am pumped to be back to our normal
0:54.8	Normal programming with Jesse Pooji a.k. Baby Buffett and Sophia Emma Russo the Dean of Alex Lieberman the mailman
1:02.4	Also if you didn't listen to last episode you should I spoke with the founder of a
1:08.8	$700 million dollar garbage business, and he gave away all the secrets
1:13.3	But also you missed that we came up with a nickname for you all so you all the audience our fans our friends are
1:21.0	Officially the misfits and my amazing misfits. I have one ask of you before we do this thing
1:27.4	If you're listening to the show please rate and review the crazy ones on Spotify or Apple and if you're watching on YouTube
1:35.2	Make sure to click subscribe and leave a comment below with one topic. You want to hear us talk about on an upcoming episode
1:42.7	Okay, but only five stars works the four through one just don't work
1:46.6	So don't even try to click them exactly great point. I missed that
	...

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