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Morning everyone, happy Sunday.

I haven't talked about sales in a long time and sales is probably one of my favorite topics

and it's one of the things that we're most known for, at least outside of this space.

And so I feel like I might get back to my roots in the next couple podcast slash videos.

And so I wanted to tell you a quick story about the gas.

And so when you were training a new salesperson or even, you know, when you're just eating

trainers to sell, one of the difficulties is selling higher ticket and that's because people

sell out of their own wallet.

Meaning if they believe that something costs a lot of money to them, then they will be

less likely to be able to sell it to someone else because they think I could never afford

this.

I would never pay for this.

And therefore this person won't make that, you know, they won't buy.

There's a couple of issues with that.

The first is that, and this is what you would have to explain to an incoming salesperson

...