Hey guys, real quick. So Layland and I are definitely working on our social media presence if you guys haven't noticed and we're just breaking now into linked in.

Alright, it's not as bad as I thought. It's actually been pretty awesome so far and you guys have been really cool in there and people are sharing our stuff a lot.

So if we aren't connected on LinkedIn, go ahead and let's connect and let's rock and roll.

Happy Wednesday, everybody. Hope you guys are having a halfway, awesome week or an amazing week, but halfway through it.

So I was having a conversation with a gym owner, OG, gym owner of ours, and he was saying that he was struggling with some people problems.

And so I, I've been putting some things, some thoughts together about people stuff in general and I thought this would be a great one to address.

And so how did I ever have a trainer, still your clients?

So after you learn how to market and sell, the next bottleneck in your business is going to be your services, the thing that you are fulfilling with.

And if you're doing a brick and mortar service business, which is just about everyone on here is the product is someone else, right?

Because if you were selling widgets or selling retail, selling things, goods, whatever, or selling software, then you are selling a widget, which is unchanged for, you know, for the large part and not really dependent on someone else, right?

Whereas service, you're training someone to deliver a service and then you have given them this skill that they can now leave with because it's inside of them, right?

And then start doing that somewhere else on their own.

So this is, this is kind of the cost and the benefit of running a service business is that they're extremely easy to start. There's low barriers to entry.

They're more difficult to scale. And so this is kind of the, the, the, the sea saw that goes into scaling a business, especially a service based business.

And so one of the things that I consistently see is everyone consistently always wants to talk about acquisition and talking about that's exactly what I'm going to give because that's what everyone wants to talk about.

But the why is our business owners will understand that once you have acquired enough customers, the problem with your business is not acquisition.

The problem is because you don't know how to service these people and you don't know how to scale a service business because the big secret is that people will always be your problem.

Say it again.

People will always be your problem because the skill set around managing people consistently gets harder and harder the more people you have.

And in order to scale a business any business, you have people, even if you're scaling software, even if you're scaling a retail product, you're good.

You're still going to have people now in those instances, it's just a ratio of how much revenue you can generate per employee, right?

And so that a software business can usually generate more per employee, but no matter what any of those business you have to scale people, and that is why operations is the least sexy thing in the world, but also the thing that is probably the bottleneck to getting you to where you want to go.

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