The Future of Television Is Here.

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 5 July 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today's episode, I sit down with a panel of creators to discuss what's actually happening in the trenches of advertising. I am joined by Frank Cooper who is the global CMO of Visa, Robyn DelMonte of GirlBossTown, Adrienne Lahens who is the global head of operations for creator marketing solutions at TikTok, and Eric Decker who is a content creator and the co-founder of Creator Now. We discuss what we feel brands currently don't understand about the ad space, authentic brand partnerships, the power of small steps and so much more. Whether you're a CMO, content creator, or just looking to learn more about the marketing world, this is the episode for you. Enjoy!

Transcript

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0:00.0	I'm going to let my dad ask last question because if I don't, I feel there'll be some negative repercussions.
0:04.4	Don't think I want to say as a consumer slash person who watched TV late at night.
0:11.6	I hate commercial sun TV.
0:13.9	Is it minute in the bottom?
0:15.0	I'm so skip.
0:15.9	I press it.
0:16.7	So hard.
0:17.6	I hope it's never going to come back.
0:19.6	I want to make sure I just rewind what my dad just said.
0:22.7	My dad said, when I watched television at night from 11 to 12, I hate commercials.
0:28.8	The next thing he said is when it goes to the commercial, as soon as in the bottom right,
0:33.9	it hits skip.
0:35.2	I hit the button and skip it.
0:37.6	My dad is watching YouTube for the last couple of years and he just referred to YouTube
0:43.3	not television.
0:44.4	This is what I think people don't understand is actually happening.
0:47.3	This isn't about 14 and 15 and 22 year olds.
0:50.0	The world is transitioning into consumption.
0:52.7	The future of television is here.
0:54.9	Everyone's a Gary.
0:55.6	It's coming.
0:56.1	You're right.
	...

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