Not All Publicity is Good Publicity

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 4 July 2023

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today's episode, I'm joined by Dr. Thomas Ramsøy, the CEO of Neurons and a Neuropsychologist, Neuroscientist, Bestselling Author, Innovator, Consultant, and Speaker. We discuss consumer behavior and how AI will change the way we track it. I talk about the commoditization of skills that were once inherent to humans and are now being learned by machines such as music production, screenwriting, or in my case, marketing. this is an incredibly fascinating conversation for anyone interested in A.I. and/or marketing.

Transcript

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0:00.0	People need to realize that there's a difference between predictive AI and genitive AI.
0:03.4	Instead of just going for the genitive AI, that's just gonna inflate the problems you already have.
0:07.2	You're saying, hey, making a ton more shit is still making shit.
0:11.3	Yeah.
0:11.6	What I'm hoping is with predictive AI, we can start teaching all these bozos.
0:15.6	If you actually make something that somebody wants to watch, they'll actually watch it.
0:20.6	This is the GaryVee audio experience.
0:24.4	My friend, welcome to the show.
0:26.2	Why don't you tell everyone who you are and where you're from and then we'll get into it?
0:31.3	Sure.
0:31.6	Thomas Ramsey, the CEO and founder on New Arms, which is an applied neuroscience company,
0:36.5	where we use neuroscience and AI to predict consumer behavior, basically.
0:40.2	Right.
0:40.7	So for everyone who's not a genius, who's listening to this, break that down a little further for us.
0:45.9	Sure.
0:46.4	So basically means that when we're trying to predict how consumers are responding,
0:50.7	so how responding to ads.
0:52.7	To ads, to websites, to any assets you have.
0:55.4	Along the consumer.
0:56.4	Any part of the consumer journey basically.
0:58.3	Yep.
0:58.8	So you could put a microphone in people's head and say, you know, how do you feel now and now and now?
	...

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