We're starting to get a little fatigued.

And so you're seeing sports, concerts,

going to stores, rising slowly but surely.

You see weird numbers like vinyl records

had its biggest sales in like 30 years.

Some people here might have been part of the group

where this last Christmas,

we tracked over 20,000 social media posts where a 12 to 14 year old asked for an analog phone instead of a smartphone.

Gen Alpha sees Gen Z and they don't want to be like that. Gen Alpha does see a two ways. One, they think their older siblings are entitled and soft, which is probably a good

thing for the future, but they're also more cynical to technology. And I think that I'm incredibly

bullish analog. I'm incredibly bullish the real world. But just because that macro trend is happening,

we still have a lot of work to do. This is the Gary Vee Audio Experience.

For starters, Gary, I'm so thrilled.

You are a busy guy.

If you follow Gary, you guys know, Gary's out and about, he's everywhere.

I am so grateful that you thought it was important enough to come to Orlando

with our field leaders and everybody here that is the heartbeat of Ulta Beauty to talk to us

for a few minutes, just about you, about leadership, also about what you're seeing in retail.

I think one thing that I've had the pleasure of getting to know you is I know you believe

what we believe, which is business is about people and people power business.

So I'm just really excited to kind of dive in. It's just me, you and me, like normal.

What about that? There's maybe 2,000 of our closest friends. Like, does that matter? You cool

...