The Future of Media via Axios #2488

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 20 June 2023

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode covers the transformations that seem likely to occur in the media landscape in the near future. From a rising demand for subject-matter expertise to a desire to move away from “doom and gloom” content, tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Future of Media aia Axios [00:25] The rise in demand for subject-matter expertise. [01:29] Value in documenting your journey. [02:03] Why the days of big generic brands are over? [02:30] The importance of newsletters in the media landscape of the future. [03:45] Content that consumers are [04:41] An example of how the media influences the way we think. [05:58] How younger audiences want to consume their news. [07:06] An overview of the highlights from today’s episode! [07:51] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Axios Finish Line: The future of media Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Alright, so we are going to talk about the future of media and this is a piece that comes
0:04.3	from Axios, which is a single rain client, but I wanted to call out this piece because I think
0:08.4	it's really interesting and we'll share our reaction to this one. So I am going to share my
0:13.2	screen and those of you that are listening to audio, don't worry, we'll read it to you as well
0:16.3	and you can follow along. So Axios, they are a newsletter business and here's what they said.
0:22.5	So here are a couple of points I highlighted here. So number one, artificial intelligence will
0:27.0	soon transform media on a scale and paste that rivals the internet two decades ago.
0:32.2	Number two, any company betting only on high traffic seems doomed. The demand for subject
0:38.2	matter expertise will rise fast. By the way, you can pause me at any time Neil, I'm going to
0:41.6	keep reading here. Go back to the high traffic one. What are they saying there? You want me to
0:45.3	read the whole thing here? Yeah. Okay. So eight transformations seem likely and are
0:50.1	adamating our thinking at Axios. So number one is expertise. The days of gaming social media
0:55.0	algorithms are coming to an abrupt and needed end. Commodities or general interests content
1:01.0	will fade in value. Any company betting only on high traffic seems doomed. The demand for subject
1:06.3	matter expertise will rise fast. We got a special message from our sponsor. If you want to rank
1:12.5	higher on Google, you got to look at your page speed time. The faster your website loads,
1:17.5	the better off you are. With Google's Corvital update, that makes it super, super important to
1:22.4	optimize your site for low time. And one easy way to do it is use the host that Eric and I use
1:28.8	Dreamhost. So just go to Dreamhost or Google it, find it, check it out, and it's a great way to
1:34.7	improve your low time. Just a quick note from our sponsor, SingleGrain. So SingleGrain is an
1:41.1	ad agency that is owned by yours truly. And we mainly focus on helping companies grow their
1:47.4	traffic and revenue. So if you need ad agency help, you can go there and also if you're looking for
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