Use These Influence Hacks To 10x Your Conversions #2487

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 19 June 2023

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Use These Influence Hacks To 10x Your Conversions. [00:27] A thought experiment that highlights how gain framing and loss framing impact the decision-making process. [05:25] The importance of breaking things down for your audience in a way that they will understand. [05:50] Another thought experiment that explores the conditions of a strong argument. [09:00] Quality versus quantity of arguments. [09:10] How to draw attention away from the downsides of your argument. [09:58] Congrats to Eric for receiving his MIT certification! [10:07] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Niro Sivanathan Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	All right, so we're going to talk about influence hacks that will help 10 extra conversions.
0:03.9	So funny enough, Neil sent me a text the other day.
0:06.4	I was finishing up my last year of this entrepreneur's master's program.
0:09.6	And then Neil was like, you know, this stuff doesn't help with your business.
0:12.4	Go do this. I don't disagree, right?
0:14.4	But there's some good stuff in here.
0:16.0	Neil, we're going to play a little game here.
0:17.2	Are you ready?
0:18.0	Before that, did you end up hiring the two people?
0:21.3	We're in process for that right now.
0:23.4	We're in process for that.
0:24.4	Okay, ready for the game.
0:25.9	We got a special message from our sponsor.
0:29.6	If you want to rank higher on Google, you got to look at your page speed time.
0:34.1	The faster your website loads, the better off you are.
0:36.8	With Google's Corvital update, that makes it super, super important to optimize your site
0:41.7	for low time.
0:43.1	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:47.6	So just go to DreamHouse or Google it, find it, check it out.
0:51.6	And it's a great way to improve your low time.
0:55.3	Just a quick note from our sponsor, SingleGrain.
0:57.8	So SingleGrain is an ad agency that is owned by yours truly.
	...

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