This is a podcast about the auto industry, but for a second, let's talk about shopping in New York City.

The Meat Packing District on Manhattan's West Side has been a high-end retail destination for more than two decades.

It's where you can find shops like Ermez,

Loro Piana, and Brunello Cochinelli, all on the same block actually.

But lately, the Meat Packing District has become home to a new kind of store,

auto showrooms. In a two block radius you can kick the tires on cars from Lucid,

Rivian, and Tesla.

But what's interesting about these three auto brands

isn't just that they've set up shop in a luxury shopping district.

It's that they exist at all. I'm Sam Grobart, deputy editor at Goldman Sachs, and this is the future of four wheels. A four-part series from the Exchanges

podcast where we explore how the car is changing and what that means for industries,

companies, and investors. We've already covered how the car and how we

build it is changing, but what's also changing is who's building them. A rash of new carmakers, the likes of which we haven't seen since

the dawn of the automobile age, is upending what had been a fairly stable competitive landscape.

At the same time, established carmakers are reinventing themselves to meet the growing demand for higher-tech electrified semi-autonomous vehicles.

What's fascinating about this new competition is how mirror universe it can be.

One startup's challenge is another legacy carmaker's advantage and vice versa.

The two camps are racing to create a new market and they're coming at it from different ends.

In this episode, we talk with someone who's living with this radical transformation every single day.

He's the CEO of one of the most famous car

companies in the world. We're going to hear from him soon, but first I speak with

two of my Goldman Sachs colleagues to better understand the lay of the land.

...