The Future of Fashion: Will Technology Dress Us for Success? - Part 2

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 17 October 2018

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

The buzz: “Technology is reinventing the store and reimagining the customer experience….experts encourage retailers to…shift mindsets to customer behavior” (medium.com). From social showrooming to crowdsourcing, smart curation to sustainable fashion, the fashion industry is evolving and technology plays a key role in how we dress. IoT sensors and beacons recognize shoppers and personalize offers. Near-field communications make impulse offers to nearby shoppers. Blockchain facilitates sustainable supply chains. The experts speak. Dr. Timo Sandritter, LDJ Productions: “Whenever you find yourself on the side of the majority, it’s time to pause and reflect” (Mark Twain). Adrian Slater, Keytree: “If you think good design is expensive, you should look at the cost of bad design” (Dr. Ralf Speith). Peter Akbar, SAP: “Education is the most powerful weapon which you can use to change the world” (Nelson Mandela). Join us for The Future of Fashion: Will Technology Dress Us for Success?–Part 2.

Transcript

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0:00.0	Welcome to the most nutritious hour of business talk all week.
0:13.4	This is Coffee Break with Game Changers, presented by SAP.
0:17.3	The best run business is run SAP.
0:19.9	Your host and moderator is Bonnie D. Graham.
0:22.3	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
0:30.1	Now, here's Bonnie D. Graham.
0:32.1	Welcome, welcome, welcome.
0:33.6	If you want to run with the game changers, you're in the right place.
0:36.7	We always say it.
0:37.7	We always mean it because this is where the best run. Let's see what the buzz on the street is.
0:43.1	I have a quote from Mad Street Den, a computer vision and artificial intelligence article from January 2016 at Medium.com. Let me read this and it will get us started. Technology is
0:57.1	reinventing the store. We're talking about retail and reimagining the customer experience rather
1:04.1	than build more. Experts encourage retailers to focus on enhancing their existing platforms,
1:12.5	and here's the key, and to shift their mindsets to customer behavior. Ah-ha. So what are we talking about? We're talking about
1:19.5	everything from social showrooming, which is when you visit a store to look at a product, and then
1:24.9	you buy it online for a cheaper price. Come on, you probably done it.
1:28.7	From social showrooming to crowdsourcing, from smart curation to sustainable fashion,
1:34.1	the fashion industry is evolving. It's happening fast. And what's playing a key role? You know
1:39.4	what I'm going to say technology. It's helping us figure out how we want to dress, how we want to be seen,
1:45.6	and what the industry is going to be capable of doing for us and with us. We're seeing some
1:51.2	exciting trends. I'll just rattle off a few of them. Internet of things, sensors, and beacons
1:56.0	are recognizing shoppers. Uh-huh. Do you feel like they're looking at you? They might be and making personalized
	...

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