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Perpetual Traffic

The Future of Digital Advertising in an AI World

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 12 December 2023

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Kasim offer a deep dive into the expanding role of artificial intelligence in the business and marketing spheres. They explore the complex world of AI chatbots, dissecting how cutting-edge technologies and time-tested tactics can coexist and complement each other. They discuss elevating productivity through AI, its significant role in reshaping digital marketing strategies, and the overall transformative effect of AI on contemporary business models.

Chapters:

  • 00:00:00 - Opening: Unveiling AI's Role in Revolutionizing Advertising
  • 00:04:36 - AI's Transformative Impact on Modern Advertising Techniques
  • 00:06:54 - Delving into AI's Evolution and Its Prospective Future
  • 00:09:40 - Strategic Timing in AI Adoption for Maximum Impact
  • 00:18:38 - AI's Efficiency in Streamlining Task Management
  • 00:20:25 - Practical Applications of AI in Professional and Personal Arenas
  • 00:23:50 - Enhancing Workforce Efficiency Through AI Integration
  • 00:24:44 - Exploring the Emergent Field of Prompt Engineering in AI
  • 00:27:44 - AI's Progressive Influence on Business Processes and Operations
  • 00:34:17 - Leveraging AI for Innovative Content Creation and Digital Marketing
  • 00:43:03 - Navigating the Complex Landscape of AI Tool Expansion
  • 00:47:22 - Envisioning the Next Phase in AI Development: Agents and Beyond
  • 00:49:44 - AI's Role in Reshaping Job Functions and Business Structures

LINKS AND RESOURCES:


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Mentioned in this episode:

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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