Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 8 December 2023
⏱️ 51 minutes
🧾️ Download transcript
Summary
Ralph and Kasim guest star on Marketing Against The Grain, offering a deep dive into the forefront of 2024's digital marketing landscape. They expertly navigate through AI marketing innovations, dissecting advanced strategies for platforms like Meta and Google, and introduce the untapped potential of pre-awareness advertising. Highlighting YouTube's overlooked opportunities for audience engagement, they also explore the emerging trend of arbitrage in digital advertising and the strategic power of direct creator partnerships.
Chapters:
- 00:00:00 - Marketing Against The Grain Episode Swap
- 01:03:00 - Highlighting the Upcoming Traffic and Conversion Summit
- 02:58:00 - Analyzing Key Marketing Opportunities for 2024
- 03:48:00 - Welcoming Guests Ralph Burns and Kasim Aslam
- 05:09:00 - Delving into Overrated Marketing Strategies Today
- 10:59:00 - Uncovering Hidden Gems in Marketing Strategies
- 16:30:00 - Deep Dive into Brand Awareness and Consideration in Advertising
- 25:56:00 - Shifting Focus to Effective Google Advertising Techniques
- 27:28:00 - Discussing the 'Parlor Trick' in Digital Marketing
- 29:33:00 - Introducing the Revolutionary Concept of Pre-Awareness
- 29:48:00 - Unraveling the Impact of Pre-Awareness in Advertising
- 30:17:00 - Real-World Applications of Pre-Awareness Advertising Strategies
- 33:19:00 - Case Study: Pre-Awareness in the HVAC Industry
- 39:46:00 - Exploring the Strategic Benefits of Creator Partnerships
- 45:43:00 - Wrapping Up: Insights and a Nod to HubSpot
LINKS AND RESOURCES:
- The 5 Biggest Marketing Opportunities For 2024
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.