We don't just like send swimsuit ads into the wild, right?

Like we use Facebook to target women, first of all, women,

because that's all the product we sell who are likely to buy a swimsuit.

And that is what has kept our customer acquisition cost low.

It's what has enabled us to scale as a good business likely to buy a swimsuit.

That's not simple.

That's probably what thousands of data points that Facebook, right?

I mean, that's why I'm on Facebook.

On one hand, Facebook existence is very, very good for smaller companies like you.

Yes.

And I think as a consumer, the smaller companies are amazing.

At the same time, the more of these little companies that sprout up,

Facebook's monopoly gets bigger.

This whole push pull of supporting the little guy, but also supporting the giant, you know.

It's wild.

Could you imagine more extreme dynamic of this?

You have...

On the one hand, this is literally...

This is literally the most efficient system ever created to extend small loans and working

capital to mom and pop businesses, whether they're digital or offline or both.

And so it's great.

And you literally couldn't replicate it.

...