What's going on everyone? Kevin from Epic Gardening here. We're back with

Coled the Plant Charmer and today we're taking it to to the business side of

things, the future of business in agriculture. Actually I got the title of the episode from

Mark T.L. 321 on Instagram. That was his question for Kale. He just wanted to

know generally speaking in the future of business in agriculture, which is definitely a

big question. So we're going to try to narrow it down a little bit first and

Colette we've gotten some questions about how did you start what was the the financial logistics of it

if someone wanted to replicate a model like this,

what would they do?

Okay, well, it depends what you do,

but if you're going to go into the unknown like I did, it's going to make things, you know, they say starting a business and stuff, starting a business and an industry that doesn't exist is a hundred times tougher. So, but now I've kind of, you know, did the legwork in the beginning of what I was kind of said the path, so it should be easier.

However, if you go into agriculture like you go into any other business, it's good to be aggressive.

It's good to take risks. It's good to take risks. It's good to go where no one else is going.

But you need to understand that these things may actually kill you in the end.

So you need to kind of go get the benefit of that without having the drawbacks or taking all the risk that could put you in a box basically. So the way you do that is, for example, I wanted to, you know, I kind of had a background in horticulture a little bit, but I came up with a theory that going vertical like this can have all these benefits that we talk about all the time.

However, I didn't have the cash to do it on large scale and even if I did it wouldn't have been smart.

It's better to actually make your teeth basically sharpen your teeth on a small system where the mistake is not going to

kill you and then you know go forward from that so if you apply

that methodology of starting something testing it out improving your skills gaining experience

on a small scale where it's it doesn't matter to your bottom line, then you can pretty much last forever.

So most companies die not because their idea is bad because they're under-capitalized to the point

where they cannot live long enough to reach the level of profitability.

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