AI is nothing without the data. Consumers, when they're doing a search, they want to be confident that they're getting the right answers.

Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

Before we get started, I wanted to share two important things with you.

First, I want you to implement what you learned today.

To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview.

So I ask the team to take notes for you. Just text, note, N-O-T-E-S, to 888-526-1299.

That's 888-526-1299, and you'll receive a link to download the notes from today's episode. Also, if you haven't

got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted

and developed a winning team that helped me build a $200 million company in 22 states.

Just go to elevate and win.com forward slash podcast to get your copy. Now let's go back into the interview.

All right, guys, check it out. My buddy Benji came into town and he is probably one of the

smartest data analytics person on the planet. Where did you get into data? How did you learn about data?

I don't know if we have enough time for this podcast for me to give you the full story on that.

But, you know, really, I was so interested in enamored by performance metrics and hitting the right audience.

And I was mainly interested in marketing in college.

And so I started going through a sales center, started building that at Ohio University,

and learned a lot about that and then started my career in data and direct mail and loved it ever since. So it's almost 30 years now.

30 years. And tell us about that. So I met you through Valpac. I got to speak at a couple of their events to the franchises.

The little blue mailers that come in the mail. Awesome. It works great for us. Tell me a little bit about

what led you to there, what you love about there, what you're working on today. Well, one of my mentors,

if not the mentor, Mike Davis, who's now CEO of Neighborly, he recruited. He was CEO of ValPAC at the time. And I met him in New York when I was visiting there with some agencies, and he was visiting the local market and asked me to join Valpac. That was eight and a half years ago. Yeah. Eight and a half. Yeah. Yeah.

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