The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 27 March 2026
⏱️ 27 minutes
🧾️ Download transcript
Summary
Is your digital strategy outdated? Let our experts audit it and give you the blueprint you need to scale.
Book your spot: https://www.tiereleven.com/audit (only 3 spots available).
Are your ads blending in, allowing cheaper competitors to win? If you’re still leading with product features and price, you’re playing a losing game. The real question is: are you selling what the product does or how it makes people feel?
Today, we break down a major shift we’re seeing with Meta and modern performance marketing, where brand storytelling is no longer optional. We walk you through a real case study with a premium hammock brand that couldn’t sell a $4,000 product until we leaned into the founder story, mission, and emotional positioning.
We also unpack why relying on Google or Amazon alone is a dangerous strategy and how brands without identity get commoditized overnight. If you want higher margins, better customers, and scalable growth, you’ll need to rethink your entire approach. We’ve got some tips to get you started, so tune in!
In This Episode:
- Old vs new advertising model
- $4,000 Hammock case study
- Mini funnel inside ads on Meta
- Risks of relying on Google or Amazon only
- Emotional brand positioning to boost results
Mentioned in the Episode:
Partner With Our Marketing Experts: https://www.tiereleven.com/apply
Previous Episode on Comments as a Sales Floor: https://perpetualtraffic.com/podcast/episode-786-your-comments-section-is-a-sales-floor-is-anyone-working-it/
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, before we get in today's show, my marketing manager finally convinced me to run a wild |
| 0:04.6 | experiment in this episode because he wanted to prove what the conversion engine can do for your |
| 0:10.2 | brand. So we are giving away three of our $10,000 deep dive audits for free. |
| 0:26.2 | In this audit, and this isn't one of those audits that you get from some AI-generated bot, this actually takes us two plus weeks, seven or eight of our team members, and it is |
| 0:32.5 | incredibly in-depth. |
| 0:34.4 | It will give you insights into your media buying, your creative, your actual business |
| 0:38.8 | metrics, and find it exactly where the gaps are and where your growth is stalled and what we |
| 0:44.0 | can do about it or what you can do about it when you get the audit. |
| 0:48.2 | Now here's the catch. |
| 0:49.3 | We only have three spots. |
| 0:51.0 | So head on over to tier 11.com forward slash audit right now. Fill out the form and let's see how we can |
| 0:57.4 | scale your business in the coming year. Creating a brand is part of performance marketing now with |
| 1:03.8 | Amazon meta's update. Disney didn't sell a product. Disney sold a feeling and it's making memories. |
| 1:10.4 | That type of thing, |
| 1:11.3 | how can you Disneyify your own brand is how you're going to be able to compete against being |
| 1:15.5 | just a product. Command of us. The brand and the differentiator that makes you different than |
| 1:20.1 | everything else that's out there is now a part of the advertising. And it's not necessarily |
| 1:24.3 | this thing that will get the final click, but it will create brand awareness that will... |
| 1:29.3 | You're listening to Perpetual Traffic. |
| 1:33.6 | Hey, real quick, if you're looking to get your brand in front of gross-minded marketers, CMOs, directors of marketing, and agency owners, |
| 1:39.8 | we're opening up our sponsorship spots for Q1 and Q2. |
| 1:44.0 | Get in front of a quarter of a million marketers every single month at perpetual |
... |
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