Hey, I'm Seth Shackner. Check out my new show, Breaking Down the Biz. Every week, I sit down with people who actually make movies, music, and media happen.

Executives from Sony, Universal, Apple, NBC. Together, we cut through industry jargon and hype to show you how the business is built.

What's key to making everything come together and why it

matters to you. From iTunes impact on the music industry to the advent of AI, from the Taylor

Swift ticket sales fiasco, to Bad Bunny's mediarch rise, we break down the stories, the numbers,

and the negotiations that shape the industry. I've been in the trenches of the entertainment

industry for several decades with leadership

roles at companies like Sony, Paramount, and Jive Records.

My guests and I are going to provide the same thoughtful, concise insights that I'm

trusted to bring on TV networks like CNN and NBC surrounding the industry and its culture-defining

moments.

We'll touch on the business of music, filmmaking, and streaming, and the emerging technology of our time.

If you've ever wondered what really happens behind the scenes of the entertainment business,

this is a bite-sized insider guide.

Subscribe now on your favorite podcast platform or watch us on YouTube so you never miss a beat. Let's make

sense of this industry together. A great. Something.

Hi, friends. I'm Will, and it's story time.

As long as we've existed, humans have told each other's stories to understand and interpret the world around us.

There are as many different myths about the sun and the moon as there are different cultures and myth makers. In some places, even the wind gets a name and a backstory from the ancient artists

who sought to understand our natural world. I've always been drawn to the stories that seek to explain and understand the world

inside of us, the world we live in every day that is so profound and real to us that nobody

else can see. And today on its story time, I get to tell you one of those stories.

...