You're listening to the Creating a Brand podcast.

I'm your host, Alex Sanfilippo.

My guest today is a very successful CEO of a marketing agency called Wayfinder.

They're at hirewayfinder.com.

His name is Wes Gay. And he has built his entire

business around two main principles. Number one, solving problems and number two, clarity.

We talk about how this is the framework and the foundation for earning more paying clients.

It sounds simple, right? He really does make it sound simple and in a way that all this can duplicate with whatever our business is, whatever brand that we are creating. So I'm really excited about this very insightful interview with Wes Gay. Let's go ahead and jump over to it now.

Wes, I'm glad to have you here today, man. Hey, thanks for having me.

Yeah, absolutely.

So I know that you have been in the business world, the marketing world for a long time.

So I actually just kind of want to hear a little bit of your story in case people don't know where you came from exactly.

You mind sharing a little bit of your background?

Sure.

So for about 10 years, I worked in churches and

nonprofits in areas like marketing, communications, production. There was a couple of places I worked

where I was also to the default IT guy, but that was only because I was the only person under 40.

Okay. So the assumption was I was an IT guy because I was under 40. I've been that guy as well.

Which really just means you fix printers and restart people's Windows machines.

That's all that means.

You know what?

And I started asking that question.

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