Look, we all saw it during COVID. One headline changed the game. And businesses were folding faster than you could say PPP loan. But it's not just a pandemic. You've got tariffs, trade wars, a regulation change, a freak accident, a lawsuit, a black swan event, something you never saw coming.

And if you're not careful, one unexpected hit can knock you all the way back to square one or take you out completely.

But it doesn't have to be that way.

Today, Entree Leadership's head coach, John Falcons, is going to walk you through a

four-part framework we've been teaching for years, one that's helped thousands of business owners

build durable, resilient businesses. So if you're worried about the next big disruption, well, listen in.

Thanks, Dave. This reminds me of a client we worked with who his whole business model was he would go get a multi-million dollar loan, buy a bunch of

equipment, and then sell it to the government. And it worked perfect for years until it didn't.

There was a government shutdown.

He had taken the loan, bought the equipment,

and then the government refused to buy the equipment from him.

He had all the debt and all the inventory

and no place to go with it.

I had told him, listen, we build our business on cash, work at the speed of cash, and he never

really bought into that. But when this happened, I got a text from him one day, and he said,

okay, fine, cash is king. I see what you're saying. Now, I want you to know, he worked his way

out of it. He got through it, but it almost did him in.

He just hadn't counted the cost. He hadn't taken into consideration the risk that was involved with all of that debt.

If you're a business owner who's losing sleep at night wondering what would happen if the market shifts,

or the government changes the rules again or the tech

you rely on suddenly becomes obsolete overnight?

You're not alone.

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