The Founder Visibility Gap: Real Talk on Growing an Audience, Getting Press, and Showing Up for Your Personal Brand
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 31 March 2026
⏱️ 52 minutes
🧾️ Download transcript
Summary
Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. Register Here to JOIN US!
You Know You Need to Show Up — So Why Aren't You? With Peloton's Jenn Sherman
If you've ever felt invisible online despite having something real to say, this episode is for you.
Peloton's original instructor Jenn Sherman is back on Dear FoundHer, and this time, we're not talking about her Peloton journey. We're talking about one of the biggest challenges facing women startup founders and entrepreneurs today: founder visibility. Specifically, why so many of us know we need to show up on social media for our personal brand and business, and why we still don't.
Jenn made headlines (in our community, at least) when she admitted she had never made a reel. What happened next? An outpouring of real founder stories from women just like her, accomplished, driven, and completely paralyzed when it comes to social media.
In this conversation, Host, Lindsay Pinchuk and Jenn get real about the imposter syndrome, the overwhelm, and the very practical steps that finally got Jenn moving.
Because here's the truth: growing an audience doesn't require perfection, it requires consistency.
In this episode, you'll hear:
- Why founder visibility matters more now than ever, and what's at stake when you go dark on social media
- How Jenn finally broke through her fear and what happened to her engagement when she did
- Lindsay's 5-step social media challenge designed specifically for founders who feel behind
- The connection between company messaging, showing up consistently, and building a community that converts
- Why your publicity strategy starts with your own platforms, before you ever pitch a journalist
- How to stop posting and ghosting, and start building real relationships online
- The simple content banking system that makes growing an audience actually manageable
This one is for every woman founder who has ever said "I know I should be doing more," and hasn't yet.
Whether you're navigating the scaling challenges of a growing business, trying to get press for the first time, or just figuring out how to manage your time and messaging across platforms, this episode will meet you exactly where you are.
Connect with Jenn Sherman on Instagram here.
Everything you just heard in this episode? It's SWEEP in action. Join me on April 9th for a free live SWEEP Workshop where I'll teach you the exact framework that makes marketing simple, consistent, and effective for women business owners just like you. Register for free, and I'll see you there.
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This episode originally ran on March 16, 2023. You can listen to the follow up from this conversation here.
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Transcript
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| 0:00.0 | Hi everyone. Welcome back to Dear Founder or if you're new here, welcome. I'm Lindsay Pinchuck, |
| 0:06.2 | and before we dive into today's episode, I want to share something that I think is going to have |
| 0:10.3 | you really thinking about marketing for your small business. This week, I'm replaying some of my |
| 0:15.5 | favorite episodes from the show from the last 325 episodes, all built around the sweep framework, my sweep framework. |
| 0:24.0 | Sweep stands for social media, website, email events, partnerships, and publicity. |
| 0:28.0 | And it's the same system that I use to build my first company, taking it from a $500 |
| 0:33.8 | investment to a seven-figure brand reaching 3 million people every month. |
| 0:38.6 | It's also what I teach inside everything we do here at Dear Fountain, from the podcast to the |
| 0:44.0 | newsletter, our social media, our networking community, the forum, and my mentorship and |
| 0:48.7 | mastermind marketing made simple for small business. But here's what I want you to hear. |
| 0:54.0 | The biggest, most successful female founded brands that you know and love didn't build their businesses with massive budgets or fancy agencies. |
| 1:01.9 | They built them with simple, intentional, community-driven strategies, the same strategies that sweep embodies. |
| 1:08.8 | And whether they knew it had a name or not, you're going to hear it in action in today's |
| 1:14.0 | episode. |
| 1:15.2 | Today's episode is Sweeps S for social media in action. |
| 1:19.8 | And it is one of my all-time favorite conversations where I sit down with my friend |
| 1:23.6 | Peloton's Jen Sherman for a real-time, honest masterclass on why showing up consistently |
| 1:29.3 | on social media is non-negotiable for building your brand in your community. |
| 1:33.2 | If you have ever felt paralyzed by social media, embarrassed that you don't know what you're doing, |
| 1:38.0 | or convinced that it's too late to start, this episode is going to feel like it was made |
| 1:43.1 | specifically for you. because Jen Sherman, |
| 1:46.3 | one of the most beloved figures in the Peloton community, admitted that she had never made a |
... |
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