You can cut your costs and then reinvest that money back into assets.

That's kind of like the accountant's favour and it's very short-term thinking.

But if you can figure out how to sell the same product for more money,

then that's where you win because you create really positive cash flow cycles.

It means you can build up a rainy day fund faster,

which means that you're not going to be quite so desperate to enroll more clients.

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses. I'm your host, Onika Jackson, and I'm on a mission

to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business

leaders to success.

My guest today is Robin Wait.

Robin, thank you for joining me from Across the Pond.

We're just commenting.

I'm just starting my day.

It's really bright and sunny here.

You're ending your day in the UK. And I love that we can come together on this format. You are the founder of fearless business. You have multiple bestselling books. And before you started all of this, you had a marketing agency, you had a couple of other businesses.

What was it that propelled you into starting fearless business?

Yeah, great question. Well, first of all, thank you for inviting me on to the podcast,

Anika. It's a real pleasure to join you. So yeah, I ran a marketing agency for 12 years.

Prominably, we did sort of web design and branding. And the beauty of that was because as a shy introvert, I could hide behind a computer screen for, you know, eight hours a day, five days a week and not speak to a soul. It was wonderful. And then what happened is then family came along. So my daughter's now 11 and 9, so they're grown up. But when my second daughter came along, agency life just didn't really, you know, suit sort of dad life, I suppose. So in this show, I just went to close the agency down. I didn't really have the plan as such. I just wanted to spend a bit more time in the family. Thankfully, though, somebody stepped in and actually made me an offer for the client list and some of the intellectual property which we built within the business. And I was able to enjoy a bit of time, you know, with my young family and then eventually got bored of sort of conversations about nappies and, you know, wanted more growing up conversations again. So started networking. Of course, the first thing people ask you is like, oh, what do you do? And I was like, well, nothing because I didn't really do anything or have a plan. But of course, that intrigued everybody. And so I tell them a story about how I exited the business. And first thing, you know, they would then say, well, can we bribe you with coffee and cake and pick your brains? So initially it was just informal mentoring, sitting down with people, chatting about their business, figuring out what was it that made my business attractive that also aligned with their.

And it was mostly other agency owners and freelancers.

And it transpired. One, I really enjoyed those conversations.

...