Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

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your instructors Neil Patel and Eric Sue.

All right, so today we are going to talk about the fastest and easiest way to increase your open rate.

In this case, we're talking about email.

It could be for SMS as well, but I'm mostly talking about email here.

And so this one's going to be a short one.

Neil and I are going to give our thoughts here.

So I can go first, and then Neil, you can go second.

And so look, if you want to increase your email open rate,

this seems counterintuitive, but what really matters in the very beginning is how you set your first impression.

And so when you think about meeting a person for the first time, how did you feel about that person?

Because that first impression holds a lot of weight. It's just like how a headline holds a lot of weight.

It's just like how a headline holds a lot of weight as well.

And so your first impression actually makes a big difference.

And so like how you go

about about when someone opts into your email list, right?

Is your thank you for subscribing?

Or does it go further than that?

Is your welcome email a lot further?

So are you going to say, hey, like here's what to do next?

Here's what you can expect from this.

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