Are Newsletters Good Businesses?
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 1 April 2023
⏱️ 7 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. |
| 0:11.5 | Let's start leveling up your marketing knowledge with |
| 0:14.0 | your instructors Neil Patel and Eric Sue. |
| 0:20.0 | Today we're going to talk about if newsletters are actually a good business. |
| 0:25.2 | So I'm going to kick this one off. |
| 0:27.4 | This is by the Press Gazette future of media, reveals the top 27 highest earning |
| 0:33.5 | sub-stack newsletters that generate over $22 million a year. |
| 0:36.7 | So it shows that at least five sub-stacks, |
| 0:39.3 | so this is the newsletter kind of service, draws in over 1 million annually and you can see that this newsletter |
| 0:45.4 | over here letters from American 5 million a year 1.5 Lenny's newsletter which |
| 0:49.1 | talks about kind of startups and |
| 0:54.2 | product so it shows that some stack even though it's been around for a couple years that people are starting to build significant |
| 0:56.0 | businesses off of them and these people are just monetizing strictly off of |
| 1:00.3 | or mainly off of subscribers so charging like $10 a month or $100 a month |
| 1:05.0 | or something like that. |
| 1:06.0 | And then this might be the implied pay ranges |
| 1:09.0 | for people that are monetizing through kind of a complete cycle. |
| 1:12.0 | So, Neil, any thoughts out the gate? |
| 1:14.0 | Well, one of the biggest newsletter businesses out there is Agora. |
| 1:19.0 | They have Moneymap, Agora Financial, Palm Beach Beach you're talking about a multi billion dollar |
| 1:24.4 | organization I don't know what the revenues are recently but I know in the past few |
| 1:28.6 | years they're doing revenues when you start combining all of it of a billion |
... |
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