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Marketing School - Digital Marketing and Online Marketing Tips

Are Newsletters Good Businesses?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 1 April 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you can charge subscribers for, but are they the best use of your resources? Tune in to hear us unpack the pros and cons, and some examples of companies that have used newsletters very effectively. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Are Newsletters Good Businesses? [00:28] Examples of the most successful newsletters available currently. [01:15] Revenue at Agora and the important idea that this underlines.  [02:31] Why we have chosen to focus on the podcast for now. [04:08] Exploring the ratio between subscribers and revenue. [04:47] The argument for putting your efforts into a product or service. [06:06] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Press Gazette  Agora Morning Brew The Hustle Axios  Matt McGarry Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with

0:14.0

your instructors Neil Patel and Eric Sue.

0:20.0

Today we're going to talk about if newsletters are actually a good business.

0:25.2

So I'm going to kick this one off.

0:27.4

This is by the Press Gazette future of media, reveals the top 27 highest earning

0:33.5

sub-stack newsletters that generate over $22 million a year.

0:36.7

So it shows that at least five sub-stacks,

0:39.3

so this is the newsletter kind of service, draws in over 1 million annually and you can see that this newsletter

0:45.4

over here letters from American 5 million a year 1.5 Lenny's newsletter which

0:49.1

talks about kind of startups and

0:54.2

product so it shows that some stack even though it's been around for a couple years that people are starting to build significant

0:56.0

businesses off of them and these people are just monetizing strictly off of

1:00.3

or mainly off of subscribers so charging like $10 a month or $100 a month

1:05.0

or something like that.

1:06.0

And then this might be the implied pay ranges

1:09.0

for people that are monetizing through kind of a complete cycle.

1:12.0

So, Neil, any thoughts out the gate?

1:14.0

Well, one of the biggest newsletter businesses out there is Agora.

1:19.0

They have Moneymap, Agora Financial, Palm Beach Beach you're talking about a multi billion dollar

1:24.4

organization I don't know what the revenues are recently but I know in the past few

1:28.6

years they're doing revenues when you start combining all of it of a billion

...

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