Welcome to Entrepreneur the Playbook. I'm David Meltzer and have I have a harvest for you.

The amazing entrepreneur, Jonathan Dessler is here, founder and CEO at Opta Harvest.

And what you're about to hear may change the way you look at Harvest and of the intersection of science,

innovation and commerce and our future in America.

Welcome, Jonathan, to Entrepreneurs the Playbook.

Thanks, David. Glad to be here.

Well, technology is impacting everything, including agriculture, and there's so much waste

when we get to more antiquated slower moving industries. And agriculture

is one of those, just believe it or not, like car dealerships and, you know, they were using

dot matrix printers up until about five years ago. So you could imagine how AI and technology

has changed these slower moving industries,

careers, and jobs.

You've been a leader and have experience in this intersection for over 25 years.

So you've understood how science, innovation, and commerce all are interrelated.

What do you see as some of the common denominators, not only between innovation, science, and commerce all are interrelated. What do you see as some of the common denominators,

not only between innovation, science, and commerce, but the industries and how they are

impacted by these three different advances that are occurring? Well, I think it comes back to sort of these classic expressions like, you know,

desperation is the mother of change and, right? And when the need becomes pronounced to a point

where, you know, they're really looking and must find solutions to address growing problems.

This is, I'm alluding to what we're doing and where we are with agriculture, right?

I use with my sales team sometimes the, because you have sort of an education part of this,

and there's an old expression by Henry Ford kind of drives the point home.

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