The Entrepreneurial Operating System (EOS): Run Your Business on Rocket Fuel | Gino Wickman (Ep 159)
The BetterLife Podcast
Brandon Turner and Cam Cathcart
4.8 • 767 Ratings
🗓️ 8 July 2025
⏱️ 91 minutes
🧾️ Download transcript
Summary
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Our names are Brandon Turner and Cam Cathcart! We teach people how to BUILD WEALTH WITHOUT LOSING THEIR SOUL through real estate investing!
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🎥 DESCRIPTION
My co-host Cam takes the reins in this episode and sits down with the legendary Gino Wickman—creator of EOS and author of Traction, Rocket Fuel, and The 10 Disciplines. Gino breaks down what it really takes to succeed as an entrepreneur, how to build a company that runs like a machine, and how to stay energized doing the things you love. If you're a visionary struggling with systems or leadership, this one’s a masterclass in aligning your business and your life for long-term impact and fulfillment.
Specifically, we talk about:
• visionary and Integrator roles in business
• how EOS (Entrepreneurial Operating System) was created
• identifying and protecting your energy as a founder
• structuring your life for freedom, focus, and fulfillment
• and so much more!
❌ DISCLAIMER
Transcript
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| 0:00.0 | This is the Better Life podcast where we talk about real estate investing, building wealth, |
| 0:03.9 | and all in all living a better life. |
| 0:06.0 | My name is Brandon Turner, and I've spent my life investing in real estate to achieve financial |
| 0:10.2 | freedom. |
| 0:11.1 | And alongside my co-host, Mr. Cam Cathcart, we want to help you do the same. |
| 0:15.4 | I'm the show you're going to hear from world-class guests who have been handpicked to help |
| 0:18.4 | you level up your investing, your leadership, |
| 0:25.7 | your goals, your habits, and more to become the very best version of yourself. So join us as we explore the habits, the actions, the beliefs that it takes to build wealth through real estate |
| 0:29.8 | investing without losing your soul. Gino, and I'm pronouncing that right, Gino Wickham. |
| 0:35.2 | Wickman. Wickman. Wickman. Okay. Gino wickman so i know you as the author of rocket fuel |
| 0:42.3 | the author of traction you the author of shine you help entrepreneurs turn their businesses |
| 0:49.0 | into actual businesses with system and structure i have used you in my business. |
| 0:54.3 | Brandon has used you in his business. |
| 0:57.0 | We both coach other real estate investors and we talk about you all of the time. |
| 1:01.2 | So it is such an honor to be able to interview you today. |
| 1:04.9 | And I know that everybody listening is going to get a ton of value out of this. |
| 1:08.4 | So I want to talk about all of that. |
| 1:09.9 | But before I talk about that, because we kind of know who you are, I want to hear about, |
| 1:13.3 | like, who were you? |
| 1:15.1 | How did you get started in all this? |
| 1:17.6 | Yeah, yeah. |
| 1:18.2 | Okay. |
... |
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