The Entrepreneur's Guide To Human-Centered Negotiation with Walker Thrash
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 6 November 2025
⏱️ 26 minutes
🧾️ Download transcript
Summary
Walker Thrash is a real estate developer and Vertikal's managing partner, specializing in multi-million dollar public-private partnerships delivering hotels, housing, and mixed-use projects through innovative financing, creative problem solving, and human-centered negotiating.
Top 3 Value Bombs
1. Success is less about talent and more about activity. The most successful people take relentless action.
2. Negotiation isn't haggling over price; its collaboration, vision, and building trust with humans first.
3. Preparation and acknowledgment of others' authority unlock influence, open dialogue, and create better deals.
Get a copy of Walker's book on Amazon. Book release is on the 3rd of November - The Deal Maker's Will
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
The Dealmaker's Will - If you're ready to sharpen your instincts, elevate your mindset, and learn what separates deal-takers from deal-makers. Go grab your copy of The Dealmaker's Will today on Amazon.
Transcript
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| 0:00.0 | Who's ready to rock today, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, |
| 0:07.7 | brought to you by High Level, the all-on-one sales and marketing platform. |
| 0:11.8 | Today we'll be breaking down the entrepreneur's guide to human-centered negotiation. |
| 0:17.0 | To drop these value bombs, I have brought to Walker Thrash into EO Fire Studios. |
| 0:20.7 | Walker is a real estate developer and Verticals Managing Partner, |
| 0:24.1 | specializing in multi-million dollar public-private partnerships, |
| 0:26.9 | delivering hotels, housing, and mixed-use projects |
| 0:29.3 | through innovative financing, creative problem-solving, |
| 0:32.6 | in human-centered negotiating. |
| 0:34.8 | Today we'll talk about the preparation advantage, recognizing authority, |
| 0:38.2 | people over dollars, turning ideas into greatness and oh so much more. And a big think of us |
| 0:42.8 | sponsoring today's episode goes to Walker and our sponsors. Fire Nation, if you love stories |
| 0:49.0 | that entertain and educate, you've got to grab the book, The Deal Makers Will by Walker Thrash. |
| 0:54.0 | It reads like a novel, |
| 0:55.0 | but teaches like a masterclass, packed with timeless lessons on power, leverage, and negotiation. |
| 1:00.0 | Whether you're raising capital or closing deals, this book will change how you play the game. |
| 1:04.0 | Get it now on Amazon. Are you ready for the ultimate all-in-one platform for entrepreneurs, |
| 1:10.1 | marketers, coaches, and agencies, |
| 1:12.7 | build funnels, automate follow-ups, manage clients, and even white label your own software, |
| 1:18.1 | say hello to our featured partner high level and visit high level fire.com to start your |
| 1:26.0 | free trial today. Walker, say what's up to Fire Nation and share |
| 1:32.3 | something that you believe about becoming successful that most people disagree with. Awesome. First, |
... |
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