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Business Movers

The Enlightenment of Steve Jobs | Metamorphosis | 3

Business Movers

Wondery

History, Business, Entrepreneurship

4.81.5K Ratings

🗓️ 10 June 2021

⏱️ 43 minutes

🧾️ Download transcript

Summary

Steve Jobs returns to Apple and revolutionizes the company by applying lessons from the past, looking beyond computers and introducing a new product that will forever change the way people consume music: the iPod. 

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Transcript

Click on a timestamp to play from that location

0:00.0

It's the fall of 1980 in Steve Jobs office at Apple headquarters.

0:19.9

Steve sits at his desk trying to call himself.

0:22.8

He knows a fight is coming, but he wants to keep us cool.

0:26.8

He focuses on breathing deeply as he hears footsteps coming down the hall.

0:32.7

His door flies open and Apple's CEO, Michael Scott, storms in.

0:38.0

Steve, are you willfully ruining this product or are you just too arrogant to see what

0:42.4

the hell you're doing?

0:43.7

At 25 years old, Steve serves as vice president for research and development at the company

0:48.9

he co-founded with his friend Steve Wozniak.

0:52.2

For the past nine months, he's been leading the team designing Apple's latest computer,

0:56.5

the Lisa.

0:57.5

Apple's mandate is to design the Lisa for businesses, but Steve keeps pushing his engineer

1:02.5

to make it more for everyday users.

1:05.0

The next messages have stalled production on the Lisa, and Scotty has had enough.

1:09.9

But Steve refuses to take the blame.

1:12.9

Don't put this on me Scotty, we're stalled again, because I can't get the hardware

1:17.6

guys to understand what we're trying to do here.

1:20.0

They know exactly what they're supposed to do, but everything you tell them goes against

1:23.7

it.

1:24.8

Steve has done everything in his power to make the Lisa the computer he envisions, even

1:29.4

if that vision does not match up with what Apple wants.

1:33.1

Steve's decisions have driven up costs, slowed down production, and turned the Lisa into

...

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