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Business Movers

The Enlightenment of Steve Jobs | Little Black Cubes | 1

Business Movers

Wondery

History, Business, Entrepreneurship

4.81.5K Ratings

🗓️ 27 May 2021

⏱️ 44 minutes

🧾️ Download transcript

Summary

After Steve Jobs is fired by Apple in 1985, he sets out to build the computer of the future and prove himself a worthy leader. So he founds a new computer company called NeXT and purchases a little known animation studio called Pixar. In order to succeed, Steve is forced to confront the mistakes of his past and chart a new course for the future. 

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Transcript

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0:00.0

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0:21.0

It's March of 1985 at Apple Headquarters in Cupertino, California.

0:27.0

Apple CEO John Scully and Human Resources Manager Jay Elliott step into an office belonging to Steve Jobs.

0:34.0

Jobs, along with his friend Steve Wozniak, co-founded Apple almost a decade prior in 1976.

0:41.0

Steve and Wozniak is known, initially ran the business out of Steve's garage.

0:46.0

Soon, their Ragtag company skyrocketed and turned into one of the leading names in the computer industry.

0:53.0

When Apple went public in December of 1980, it was valued at $1.8 billion.

0:58.0

And as the company continued to grow, Steve handpicked Pepsi executive John Scully to run it.

1:04.0

He wooed Scully away from Pepsi by asking, do you want to sell sugar water for the rest of your life?

1:09.0

Or do you want to come with me and change the world?

1:12.0

But now, Scully is here to demote the man who brought him to Apple in the first place.

1:16.0

Steve, we need to talk.

1:19.0

Finds Human Resources with you John?

1:21.0

Because I want this to be a formal meeting and not the two of us arguing.

1:25.0

John Scully joined Apple in 1983.

1:28.0

Steve, who was 28 at the time, realized he wasn't ready to be a CEO of a major corporation yet.

1:34.0

Steve was a tall, lanky kid who looked like he belonged in a folk band, not a boardroom.

1:39.0

And the older generation of business leaders didn't trust his youth.

1:43.0

Steve knew that for Apple to expand, they needed a veteran like Scully at the helm.

1:47.0

And at first, the two men were in lockstep.

1:50.0

But now, they have wildly different ideas where Apple is headed and how it should be run.

1:55.0

Steve, there's no one who admires your brilliance and vision more than I do.

...

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