The English We Speak: Aura farming
Learning English Conversations
BBC
4.6 • 1.2K Ratings
🗓️ 13 January 2026
⏱️ 3 minutes
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Summary
Learn this expression which means do something for attention or praise.
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Transcript
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| 0:00.0 | Hello and welcome to the English We Speak, where we explain phrases used by fluent English speakers so that you can use them too. I'm Fay-Fei and I'm joined by Beth. |
| 0:17.4 | Hi, Faye-Fey. Did you see Gary taking more arty pictures of his coffee this morning and posting |
| 0:23.6 | them online? He wrote in the caption that he is living his best life. Classic aura farming. |
| 0:30.6 | For sure. Everyone drinks coffee, but not everyone posts pictures of it to make themselves look cool. |
| 0:37.8 | He's doing it for attention or price, and that's what aura farming is. |
| 0:42.7 | We see people aura farming online a lot these days. |
| 0:46.4 | People might post images of themselves doing a good deed for someone else, |
| 0:51.1 | or might manipulate a photo to make themselves look more attractive or rich |
| 0:55.6 | all because they want to boost their aura, their reputation. Yes, a friend of mine loves going |
| 1:02.0 | to fancy and expensive restaurants and then posting pictures of them. She's definitely |
| 1:07.9 | aura farming. Yeah, it sounds like it. Sometimes it's harmless, but sometimes it's a bit obvious. |
| 1:13.6 | Yes. |
| 1:14.3 | Let's listen to more examples of aura farming. |
| 1:21.6 | That guy's always carrying a skateboard. |
| 1:24.2 | He doesn't even know how to use it. |
| 1:26.0 | He's just aura farming. |
| 1:28.2 | I went to this party. You won't believe this. There were a couple of people there in the dark |
| 1:33.2 | wearing sunglasses. I mean, stop aura farming, guys. |
| 1:38.0 | I have this friend that always poses next to sports cars and then posts them on social media |
| 1:42.5 | like the cars are his. He's just aura farming, |
| 1:45.3 | so embarrassing. |
| 1:50.4 | Oara farming is a very social media inspired phrase. People are farming for likes and compliments. |
... |
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