The economics of the influencer industry

The Indicator from Planet Money

NPR

Business

4.7 • 9.2K Ratings

🗓️ 25 April 2023

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

We wanted to know how many influencers were making a living from their content creation. Turns out, not many are. On today's episode of our series on the influencer industry, we meet a fashion influencer trying to piece together sponsorship deals ... and hit the shops for styling advice.

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Transcript

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0:00.0	NPR.
0:07.0	I think you need to lose the hat.
0:13.7	Lose the hat.
0:14.7	Okay.
0:15.7	Alright so Whalen Kendall Hoyt is a fashion influencer.
0:18.3	She's got a focus on Gotha Jason Vintage looks half a million followers on TikTok.
0:24.0	Gotha Jason Vintage I haven't dreamed.
0:27.1	And to investigate the economics of influencers I wanted to see how they spent and earned their
0:32.1	money.
0:33.1	So here we are on Beacon's closet.
0:35.1	Alright so Kendall and I went to a secondhand clothes store in Brooklyn and she offered
0:39.6	to style me.
0:40.6	I was so jealous you got to go vintage shopping with an influencer Darian.
0:44.9	It was a lot of fun.
0:45.9	Okay I like the vibes of this.
0:48.2	Fun horse girl.
0:49.7	Graphic.
0:50.7	Oh I love her.
0:52.5	So first was the t-shirt rack.
0:54.0	I'm living her fantasy.
0:55.5	She's very spirited.
0:56.5	Living your horse leg.
	...

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