Gen Z's dream job in the influencer industry

The Indicator from Planet Money

NPR

Business

4.7 • 9.2K Ratings

🗓️ 26 April 2023

⏱️ 9 minutes

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Summary

'Do what you love and you'll never work a day in your life,' they said. How Gen Z is trying to do just that through ~influencing~

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Transcript

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0:00.0	NPR.
0:07.0	All this week we have been talking about the economics of influences.
0:16.5	This feels like a new and strained industry to a lot of us.
0:20.5	That's why it blew my mind when I saw a certain statistic.
0:24.5	One poll of young people from Gen Z said that one in four of them planned to become social
0:30.8	media influencers.
0:32.5	One in four.
0:33.8	The word influence, it wasn't even added to some dictionaries until 2019 and now it's
0:39.4	the hot profession.
0:41.0	Frankly I did not believe it until I went out in front of my local high school here in
0:44.8	Brooklyn and randomly stopped a group of 14-agers.
0:48.5	Two of them.
0:49.5	Byron Velasquez and Kayleigh Santiago were seriously considering it.
0:54.1	Maybe influencing as a side job.
0:56.5	Because when I was younger I wanted to be a YouTuber because I see how many likes and
1:00.2	how much money they'd be getting and how popular they'd be getting.
1:03.6	Almost small streamer.
1:04.6	I have a Twitch channel.
1:06.6	Do you want this to be a job?
1:08.6	Yeah I want it to.
1:09.6	I mean that way I can earn money just playing video games.
1:14.9	That's the dream.
	...

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