Hey there, Freakonomics Radio Network subscribers.

My name is Zachary Crockett.

I'm the host of a new podcast from the Freakonomics Radio Network.

It's called the economics of everyday things.

Each episode explores the hidden side of the things around us.

We tackle questions like how much to sports teams spend on mascots.

And what's the value of a Michelin star to a newly awarded restaurant?

I'm obsessed with questions like those.

And I hope you find the answers as surprising as I do.

We want to share with you an episode that we recently did about the thriving market for

something you might not think has any value at all.

Hope you enjoy it.

And if you'd like to hear more, look for the economics of everyday things in your podcast

app.

On a recent Monday morning, I found myself comparing aromatic notes with a true connoisseur

of sorts.

When you're in this business, you have a lot of opportunities to smell things.

They each have a very unique aroma.

I've often thought to describe it the way wine is described.

One wine is my favorite.

It has a very unique burnt umber smell.

The wolf has the darkest color.

...