The Economic Impact of Hosting The Super Bowl | Interview With Adam Burke, President & CEO at Los Angeles Tourism & Convention Board

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 6 February 2022

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Adam Burke, President & CEO at Los Angeles Tourism & Convention Board, shares his thoughts on: [:35] - The economic impact of hosting the Super Bowl in Los Angeles [5:07] - How the mix of “old and new” helps to set LA apart from other cities around the world [9:25] - How the Los Angeles Tourism & Convention Board is helping people make the most of their visit for the Super Bowl [18:10] - The one thing that gets him the most excited about the future of Los Angeles. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	If you just look at this Super Bowl alone, on the low end, it's estimated to generate
0:04.9	about $230 million to our local business community on the high end.
0:10.3	That could be upward to $475 million.
0:13.1	So it's impossible to overstate how important having the Super Bowl is going to be in helping
0:17.9	us reinvigorate our local economy.
0:21.7	This is the flavor.
0:22.7	I'm so excited.
0:24.6	I have Adam Burk here.
0:25.8	He's president and CEO of the Los Angeles Tourism and Convention Board.
0:32.8	Welcome to the Playbook Adam.
0:34.2	Thanks, David.
0:35.2	It's great to be here.
0:36.2	Your job, your occupation, the activity you get paid for has never been more important
0:42.6	than today.
0:44.4	And meaning that we have a Super Bowl coming up and just a few days.
0:49.4	And that may be the biggest event that ever occurs in the world for a city.
0:56.3	What type of impact does everyone knows the TV impact?
1:00.4	Which does have some impact, by the way, in tourism.
1:02.6	I am sure as a living commercial for 12 hours on TV on every channel.
1:07.6	But beyond that, what type of impact does it really have on tourism, on the convention
1:13.0	world, of course, on our economic development?
1:15.9	Yeah.
	...

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