5 Steps to Selling Anything | Road to Revenue #98

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 7 February 2022

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Simply put, sales is a process to ultimately reach an agreement or understanding where all involved see the vision as beneficial. No matter what we are selling to others, whether it is a product, service, company, or yourself, mastering these five steps will lead you to the successes you desire. 5 Steps To Sell Anything 1. Stimulate Interest: Stimulate interest for availability first, meaning practice getting people to respond to your calls, texts, emails, and social media messages first. Then, focus on stimulating interest for your business or services. 2. Transition the Interest: Emotionally connect with who you’re targeting. Then, transition their interest through professional collateral and a clear explanation of true value. Use the 100/20 Rule: be able to articulate that your customers will receive $100 of value for every $20 they spend. 3. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experiential values, giving and receiving values. Make them see the win-win situation in doing business together. 4. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations. 5. Thrive: When you’ve done all four previous steps correctly, consistently, and persistently, you thrive. Thrivation is, in essence, getting your customers or other people outside of your organization to sell your product or service for you. This means that you make a lot of money, help a lot of people, and have a lot of fun! Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	So utilize that ability to manage and develop that vision so that you can thrive.
0:06.3	You will create a whole bunch of customers, partners, associates out there that are selling for you
0:12.8	because you have met their expectations and utilized the five steps to sell anything.
0:20.9	This is the flavor. So we're going to talk about the five steps and what I try to do is
0:25.3	break things down to a simple form. And I think selling is so important because first,
0:29.6	the idea of selling is to share a vision. And if we can share our vision, which was a great precursor
0:37.6	with Amelia, right? It's our people understanding what we are saying and are we effectively
0:44.4	communicating or articulating value to exceed what we're asking for. And I think it's critical
0:50.0	to understand in sharing a vision that we need to articulate a value to exceed what we're asking
0:56.0	for to have that statistical success. So the objective of sharing a vision to me always
1:01.6	is my capability of having people hearing what I'm saying, but also to articulate value to
1:07.1	exceed what I'm asking for. And in order to do that, to get through the five steps to selling
1:11.8	anything is the number one step and critical step at selling anything is the ability to stimulate
1:19.9	interest. And in that ability to stimulate interest, we have to use emotion and understanding that
1:25.9	people buy an emotion for logical reasons. Most people in this first step go way to, for example,
1:33.9	one of the key components of stimulating interest with people is actually to get people to call you
1:40.1	email you DM you back over 80% of our efforts is wasted because people don't get back to us.
1:47.6	They won't call us back email us back, DM us back. And especially in this sharing of a vision,
1:53.0	articulating value circumstance, we don't focus in on that. In fact, most of people waste their
1:58.4	time, emotion, value, and energy in leaving messages that are ineffective because they go beyond
2:06.0	the first step. They try to either transition interest with the message, which is a second step
2:11.2	or even furthermore, they try to share a vision on a message. How many voice messages, for example,
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